Jaguar is unveiling a brand new idea automobile, the Kind 00, at Miami Artwork Week that includes a scorching pink design. The disclosing follows a radical rebranding and advert marketing campaign that sparked backlash on social media. The corporate has stopped promoting new autos within the UK and won’t resume gross sales till 2026, when it should solely provide higher-end electrical autos. Jaguar Managing Director Rawdon Glover joined Bloomberg Open Curiosity to speak concerning the firm’s new technique.
00:00 – Jaguar’s Rawdon Glover on idea automobile design and advert response
01:36 – Rawdon Glover calls idea automobile “transformational” for Jaguar model
03:19 – What the Jaguar of the twenty first century ought to appear to be
04:36 – “That’s our future,” Jaguar’s Rawdon Glover on all-electric autos
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