Regardless of Africa’s wealthy potential, over 80% of its most admired manufacturers are non-African, in keeping with Model Africa’s analysis. But, native success tales like MTN, Dangote, Ethiopian Airways, and M-Pesa show that African manufacturers can thrive globally. Drawing on this proof, Thebe Ikalafeng argues that it’s time for a brand-led ‘Made in Africa’ agenda. He advocates for a “Purchase African Act” below the African Union, believing it can bolster African manufacturers’ resilience, competitiveness, and independence. Impressed by the US’ 1933 Purchase American Act, such a coverage may gas African entrepreneurship, strengthen native economies, and reshape Africa’s international narrative. With out it, the African Continental Free Commerce Space dangers merely boosting non-African manufacturers.
Supply: SEMAFOR
