Italian jewellery brand Nomination plans new stores in the UK and Türkiye as turnover climbs 30%

The Florentine model Nomination, identified worldwide for its modular bracelets in chrome steel and gold, will mark its fortieth anniversary in 2027. It continues to file sturdy progress in each outcomes and retail growth.

“2024 was a rare yr, throughout which we exceeded our expectations by attaining a turnover of greater than €60 million, up 30%, and we’re assured about consolidation in 2025 as nicely,” defined Alessandro Gensini, Advertising and marketing and Communications Director of the corporate and son of founder Paolo, to FashionNetwork.com. “All our product traces carried out nicely, beginning with the modular bracelets and the hyperlinks, that are sparking a accumulating craze in lots of markets alongside our trend collections. We’re the inventors of accessible luxurious jewelry: with gold costs hovering, our chrome steel and gold bracelets are extremely appreciated by younger individuals, who can deal with themselves to a valuable, high-quality, distinctive and customisable piece made in Italy.”

The corporate’s figures are spectacular: Nomination produces between 15,000 and 18,000 hyperlinks per day at its Florence headquarters and offered 3.25 million hyperlinks final yr, together with 850,000 trend jewelry items positioned in the marketplace.

The corporate, which generates a big a part of its turnover in Europe between Italy and England, can be persevering with to advance its retail growth technique. “Final yr, we opened 9 standalone shops — one in Sofia, one in Dubai, 4 in Türkiye, two in South Africa, one in Azerbaijan and one other in Glasgow only a few weeks in the past,” Gensini continued. “Furthermore, we’re planning additional openings in England and Türkiye by the top of the yr.”

Concerning different tasks for this yr, the supervisor is obvious: “Along with standalone shops, we’ll focus closely on shop-in-shops inside impartial jewelry retailers, and we’re engaged on new collections and symbols. From a communications perspective, we’re getting ready a brand new marketing campaign that can launch in September, evolving from the present one. We need to spotlight our heritage, our roots in Florence, and the originality of a family-owned firm that has managed to innovate the world of jewelry and continues to set tendencies within the sector. Our social media platforms and chosen content material creators will more and more turn out to be the ambassadors of our model values and the distinctive language of our valuable jewelry as a result of Nomination is a very accessible luxurious for everybody,” concluded Alessandro Gensini.