India’s display screen leisure market is estimated to the touch $17 billion by 2029. This may reportedly be pushed by digital platforms and sustained by tv and films.
Based on a Confederation of Indian Business (CII) report, on-line video will contribute $8.6 billion to the 2029 development, making it the biggest income section. The expansion of on-line video shall be pushed by reasonably priced knowledge, cellular penetration, and the rise of localised digital content material.
The tv, the report mentioned, is barely declining. Nevertheless, CII mentioned it stays a detailed second at $6.8 billion, underscoring its widespread attain and cultural inertia throughout Indian households.
Whereas films are set to $1.9 billion, recovering steadily by way of hybrid launch methods and multiplex revival.
The report mentioned that these three codecs – on-line video, television, and films – collectively sign a shift from conventional to digital, whereas nonetheless coexisting in a hybrid, multi-screen future.
India’s on-line video economic system
CII mentioned that by 2029, one in each two {dollars} in India’s display screen economic system will come from on-line video, accounting for 50% of all display screen leisure income, surpassing tv and redefining how the nation watches its tales unfold.
Whole content material investments have been projected to achieve $7.5 billion by 2029, in step with tv’s share of spending for the primary time.
The compound annual development charge (CAGR) of on-line video has been reported to be 8.5% – from 15% of investment in 2019 to 43% by 2029.
India’s content material funding is reportedly certainly one of Asia’s largest in video content material markets; it has already reached $5.8 billion in 2024, practically doubling since 2019.
The sector generated an estimated $4.2 billion in 2024, with 75% pushed by promoting and 25% from subscriptions.
The CII report highlighted that regardless of its scale and momentum, India’s on-line video sector faces important income and development constraints attributable to unchecked digital piracy–targeted anti-piracy measures provide a transparent path to restoration and reinvestment.
In 2024, roughly 90 million customers accessed pirated video content material, leading to $1.2 billion in income loss–equivalent to 10% of the authorized video business, in keeping with the report.
