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Scentbird is popping up the thrills for its newest perfume drop.
The perfume discovery platform has teamed up with Sony Photos for its newest popular culture collaboration: a limited-edition fragrance discovery set impressed by “I Know What You Did Last Summer,” the long-awaited sequel to Jim Gillespie’s 1997 slasher of the identical identify.
The model celebrated the launch on Tuesday night time with an immersive screening occasion in New York Metropolis, throughout which choose invitees had been in a position to expertise the film via scent, due to a curated diffusion of 5 custom-selected fragrances throughout key scenes of the movie. From “eerie woods” to “blood orange,” every perfume was crafted to reflect a selected temper or turning level within the plot, including a brand new sensory layer to the basic slasher system.
On the coronary heart of the marketing campaign is the Scentbird x I Know What You Did Final Summer time Discovery Set, launching this month. The drop options fragrances from cult manufacturers together with Arquiste, Mancera, and Commodity — all packaged in a fishnet pouch that nods to the movie’s coastal horror roots. The primary 50 buyers to seize the set may even rating free Fandango tickets to see the film.
So, how does Scentbird work? For a month-to-month payment of $16.95 (at present providing their first month for $8.47), subscribers select from over 900 designer and area of interest fragrances — delivered as 8 ml. vials — permitting buyers to pattern premium scents with out committing to a full bottle. Past its core subscription mannequin, the model has more and more leaned into pop‑tradition tie‑ins: previously yr it’s launched immersive, restricted‑version discovery units for Marvel’s “Ironheart” and “Agatha All Alongside,” Apple TV+’s “Palm Royale” ABC’s “The Bachelor” (full with rose‑themed colognes), NBC’s and “Grosse Pointe Backyard Society.”
Take a look at their full checklist of perfume choices right here and their “I Know What You Did Final Summer time” discovery set on the Scentbird website.
