International Disinformation Unit, BBC World Service

Sally was stalked by her ex-boyfriend.
After ending their relationship, he would flip up at work – and even her associates’ homes. She finally needed to transfer.
When she lastly bought again on to the courting scene, she was cautious. She determined to enroll in a brand new app the place ladies might do background checks and share experiences of males they have been courting.
Customers of the US-based Tea Relationship Recommendation app, which is simply out there in America, might flag if potential companions have been married or registered intercourse offenders.
They may run reverse picture searches to verify towards folks utilizing pretend identities. It was additionally potential to mark males as pink or inexperienced flags, and share unproven gossip.
The app was based in 2023 however climbed the charts within the US to the primary spot in July this yr. It reportedly attracted greater than 1,000,000 customers.
Sally, whose title has been modified to guard her id, thought it was fascinating to learn what was being mentioned about males in her space. However she discovered it “gossip-y” and that a number of the data on it was unreliable.
In late July, the app was hacked. Over 70,000 photos have been leaked and posted on the web message board 4chan – together with IDs and selfies of customers which have been meant to have been for verification functions solely and “deleted instantly”.
The leak was seized on by misogynist teams on-line, and inside hours, a number of web sites had been created to humiliate the ladies who’d signed up.
Two maps have been printed on social media, exhibiting 33,000 pins unfold throughout america. Fearing the worst, Sally zoomed in, on the lookout for her house.
She discovered it – though it wasn’t linked to her title, her actual tackle was highlighted for anybody to see.
She was anxious her stalker ex-partner might now monitor her down. “He did not know earlier than the place I lived or labored and I’ve gone to nice lengths to maintain it that means,” she says. “I am very freaked out.”
The BBC alerted Google of the 2 maps hosted on Google Maps purporting to signify the places of ladies who had signed up for Tea.
The corporate mentioned the maps violated their harassment insurance policies and deleted them. Because the breach, greater than 10 ladies have filed class actions towards the corporate which owns Tea.
A spokesperson for Tea app mentioned they have been “working to determine and notify customers whose private data was concerned and notify them underneath relevant regulation” and that affected customers can be “supplied id theft and credit score monitoring providers”.
In addition they mentioned that they “bolstered sources” to reinforce safety for present membership, that they are “happy with what [they’ve] constructed”, and that their “mission is extra important than ever”.
Misogynists ‘rank’ leaked selfies
Because the breach, the BBC has discovered web sites, apps and even a “recreation” that includes the leaked information which inspires harassment in the direction of ladies who had joined the app.
The “recreation” places the selfies submitted by ladies head-to-head, instructing customers to click on on the one they like, with leaderboards of the “high 50” and “backside 50”. The BBC couldn’t determine the creator of the web site.
Customers exterior of the misogynistic teams have been additionally reposting content material deriding the looks of ladies on X and TikTok.
Copycat Tea apps for males have additionally proliferated – however there is not any suggestion the boys are doing this for his or her security. As an alternative, customers submit harsh derogatory opinions of ladies.

In display screen recordings seen by the BBC, customers touch upon ladies’s sexuality and submit intimate photos of ladies with out their consent within the apps.
The BBC additionally recognized greater than 10 “Tea” teams on the messaging app Telegram the place males share sexual and apparently AI-generated photos of ladies for others to fee or gossip. They submit the ladies’s social media handles, revealing their identities.
A spokesperson for Telegram mentioned that “unlawful pornography is explicitly forbidden” and “eliminated when found”.
John Yanchunis, a lawyer representing one of many ladies towards the corporate that owns the app, mentioned she had been topic to immense on-line abuse.
“It precipitated an incredible quantity of emotional misery,” he advised the BBC. “She turned the topic of ridicule.”
It’s unsurprising that the leak was exploited.
The app had drawn criticism ever because it had grown in reputation. Defamation, with the unfold of unproven allegations, and doxxing, when somebody’s figuring out data is printed with out their consent, have been actual prospects.
Males’s teams had needed to take the app down – and once they discovered the info breach, they noticed it as an opportunity for retribution.
“This leak was picked up by misogynist communities as a fantastic trigger and one which they clearly take a whole lot of delight in,” says Callum Hood, head of analysis on the Centre for Countering Digital Hate.
Greater than 12,000 posts on 4Chan referenced Tea Relationship app from 23 July, three days earlier than the leak, to 12 August, he provides.
A rift between women and men?
On-line, the Tea app leak is being known as a part of a “gender conflict” and the ultimate straw in heterosexual courting.
There’s rising proof that implies that heterosexual younger individuals are turning away from conventional courting and long-term romantic relationships.
Detrimental experiences in on-line courting are including to those tensions.
A 2023 Pew analysis discovered that within the US, over half of ladies’s experiences on courting apps have been unfavourable, with ladies being extra more likely to report undesirable behaviours from males and feeling unsafe on courting apps.

Dr Jenny Van Hooff, a sociologist at Manchester Metropolitan College, says the perceived lack of security impacts what number of younger ladies might wish to participate in on-line courting.
Not like assembly companions via associates or work, there are fewer repercussions for poor on-line courting behaviour.
“Girls’s experiences of the other intercourse on courting apps is a sense of concern and lack of belief,” she says. “Misogyny is simply getting extra entrenched in courting.”
Earlier incarnations to the Tea app, reminiscent of ‘Are We Relationship the Identical Man’ social media teams with hundreds of followers, have existed for years globally.
At first, they have been hailed as a brand new option to maintain males accountable. However, like Tea, controversy adopted, and lots of males felt misrepresented by what was posted.
With reportedly greater than 1,000,000 customers, the Tea App took this idea to a brand new scale.
However consultants have additionally questioned potential revenue motivations behind the app, alongside the trustworthiness of the knowledge posted.
For girls wishing to make use of the app for security, verifying the knowledge could be difficult. In the meantime, males, who’re unable to entry the app, haven’t any means of understanding if false data is posted about them.
Dr Van Hooff mentioned the leak was “proving ladies’s level to why this app was felt to be essential”.
“It is positively not disabusing these ladies of any ideas they’ve about males and male behaviour.”
She believes ladies’s security has been compromised, and males have felt their actions have been taken out of context and exploited for gossip.
For Sally, the leak has impacted her sense of safety.
“I am shifting in with family members simply to really feel secure,” she says.