Over the previous few weeks, Hungarian streets and the web have develop into flooded with billboards and advertisements attacking Péter Magyar. Final weekend Magyar wrote that pro-government circles spent 100 million forints (practically 250 thousand euros) on the smear marketing campaign towards him in a single day. For the reason that quantity paid for the billboards isn’t public, we can not confirm this, however the price of the Fb and YouTube marketing campaign might be simply verified primarily based on the promoting knowledge of Google and Meta.
These present that in latest weeks, Ellenállás Mozgalom Non-Revenue Kft. spent an excellent 40 million forints on these advertisements on every of those platforms.
Nemzeti Ellenállás Mozgalom (eng: The Motion of Nationwide Resistance) was based in December 2024, by governing-party politicians and well-known in addition to some lesser-known figures from pro-government media shops and a few pro-government influencers. Based on the organization’s website: “…the leaders in Brussels, backed by globalist forces, have made it clear that they wish to intervene in our nation’s inner affairs. Manfred Weber and his allies have additionally made recognized the identities of the foreign-paid political adventurers who wish to arrange a puppet authorities in Hungary. We should say no to this!”
The quantity they spent (40 million HUF on Fb and the identical on YouTube) particularly stands out on YouTube within the class of political and public affairs advertisements: in response to the data of the Google Advert Transparency Middle, this Hungarian group has spent probably the most on political advertisements prior to now thirty days in the entire EU. Moreover, half of the highest 10 advertisers on this class in Europe are Hungarian gamers, with the largest advertisers being names reminiscent of Fidesz, Mediaworks, the Prime Minister’s Workplace, and the Sovereignty Protection Office.
Supply: Google Advert Transparency Middle
In view of this, it’s maybe not stunning that Hungary has been the EU nation that has spent by far probably the most on political promoting on YouTube over the previous 30 days. The entire invoice of €203,000 roughly equals the mixed spending of the second-placed (Germany, €106,000), third (Romania, €39,500) fourth (Italy, €34,500) and fifth (Belgium, €22,600) positioned nations.
We contacted Nemzeti Ellenállás Mozgalom to ask how they’re funding their promoting campaigns, however haven’t but obtained a response.
For extra fast, correct and neutral information from and about Hungary, subscribe to the Telex English newsletter!
