How are Gen Z embracing minimalism? | The Stream

In response to years of influencer tradition fueling mass consumerism, Gen Z is pushing again by drastically chopping their procuring habits. The “Underconsumption core” pattern is gaining momentum on social media, with younger folks embracing minimalism and intentional spending. Many are more and more conscious of the environmental injury brought on by extreme consumption, all whereas navigating a cost-of-living disaster that leaves many households struggling to make ends meet.

Presenter: Anelise Borges

Company:
Diana Wiebe – Content material creator and “de-influencer”
Omar Fares – Wilfrid Laurier College
Katia Osei – Lead researcher and bioengineer, The Or Basis

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#consumerism #materialism #genz #finance #cash

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