On this episode of Marketing campaign Chemistry, Luz Corona sits down with Christi Geary, GM and head of promoting company at Benefit Options (AUC + Amp), to discover how manufacturers can bridge the perceived divide between know-how and humanity in model constructing. They unpack why AI alone can’t win hearts, how behavioral science and emotional perception reshape conversion methods and why the longer term belongs to manufacturers that blur the road between connection and commerce. Geary shares how unified working fashions are serving to manufacturers construct significant, measurable relationships in a tech-fueled world.
