Warner Bros. Discovery (WBD) will launch its streaming service HBO Max in a dozen nations, largely in Europe and a few in Asia, in July to deliver the streamer to a complete of round 90 territories and additional speed up its world progress technique, “because the platform approaches availability in 100 markets.”
The Hollywood Reporter has discovered that the brand new markets are the Baltic nations, specifically Estonia, Latvia, and Lithuania, in addition to Albania, Armenia, Cyprus, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Malta, and Tajikistan.
The information, coming a day after WBD unveiled that it could split next year right into a studios and streaming firm and a world networks enterprise, follows the April 15 launch of the WBD streamer in Turkey where BluTV, which the conglomerate acquired on the finish of 2023, advanced right into a service with a broader content material slate. Earlier within the 12 months, the streamer had grow to be out there in Australia.
Extra launches are deliberate in 2025 and into 2026, WBD stated, including that “momentum continues to construct for HBO Max.”
The conglomerate ended the first quarter of 2025 with 122.3 million streaming subscribers, a rise of 5.3 million from the earlier quarter.
“Our continued world enlargement of HBO Max helps gasoline the nice momentum we proceed to see for the service,” says JB Perrette, CEO and president of International Streaming & Video games at Warner Bros. Discovery. “These 12 nations will probably be adopted by a couple of further markets later this 12 months, and launches in Germany, Italy and the U.Ok. early subsequent 12 months. Every new market additional positions HBO Max as a worldwide vacation spot for one of the best in leisure.”
HBO Max will launch within the new nations with a lineup of content material from HBO, Warner Bros. Photos, DC Studios, in addition to Max originals, amongst others. Among the many movie library are the likes of A Minecraft Film and the Harry Potter films and such collection as The Final of Us, The White Lotus, The Pitt, Peacemaker, 90 Day Fiancé and Gold Rush, and such classics as Associates and The Huge Bang Principle, together with upcoming collection, corresponding to Process and IT: Welcome to Derry.
In choose nations the place the streamer launches subsequent month, sports activities can even be out there on HBO Max, together with tennis Grand Slam tournaments, biking’s Grand Excursions, and main winter sports activities occasions. The rights fluctuate between the nations.
HBO Max is bringing its two subscription plans to the brand new markets, specifically its Normal Plan, which permits subscribers to stream on two gadgets without delay with full HD decision and as much as 30 downloads for offline viewing, and its Premium Plan, which permits subscribers to stream on 4 gadgets without delay with 4K UHD and Dolby Atmos, as out there, and as much as 100 downloads for offline viewing.
Information of the July markets comes as Europe has emerged as a key progress engine for the streamer over the previous 12 months after its first full 12 months of enhancements. Europe has been the fastest-growing international area for Max, quickly to be rebranded HBO Max, subscriptions, and is the streamer’s largest market exterior the U.S., in keeping with sources.
THR understands that greater than 2.5 billion hours have been streamed on the WBD service in Europe since launch, with the time spent on the streamer on a weekly and month-to-month foundation having risen. Hours streaming sports activities within the within the broader Europe, Center East and Africa (EMEA) area on Max and Discovery+ are understood to have risen 14 p.c year-over-year within the first quarter of 2025, and the Australian Open was probably the most seen sporting occasion on the streamer in EMEA for the reason that Paris Olympics.
Among the many high collection on Max in Europe have been Home of the Dragon, The Penguin, The Final of Us, Dune: Prophecy, and The White Lotus. Truly, most new European subscribers checked proper into the White Lotus, making it what one supply says the streamer’s “most acquisitive title” within the area.
The streamer’s high movies within the area have included Harry Potter and The Thinker’s Stone, Dune: Half Two, Furiosa: A Mad Max Saga, and Godzilla x Kong: The New Empire.
Past WBD’s world Hollywood hits, the streamer has additionally succeeded with native authentic productions (LOPs). THR understands that 70 p.c of all its EMEA subscribers have watched a minimum of one LOP, with locals accounting for greater than 15 p.c of whole first views on the streamer within the area. Poland leads the way in which, with 4 of the highest 5 most-streamed LOPs coming from the nation. Ranked from the highest, they’re understood to be The Jap Gate, The Thaw, Spain’s When No One Sees Us, X-rated Queen, and A First rate Man.
