On Wednesday the Texas State House passed HB 366, which might make it a authorized requirement for digitally altered media to be labeled such whether it is utilized by a candidate or marketing campaign group that spends over $100 on political promoting.
The laws was angrily condemned by state Consultant Shelley Luther, a Republican, who stated, “We’re banning political memes and giving folks as much as a 12 months in jail for failing to connect a disclosure to a cartoon.”
Newsweek contacted Luther and state Consultant Dade Phelan, the previous Republican State Home Speaker who launched the laws, for touch upon Thursday by way of on-line inquiry kind.
Why It Issues
There have been rising considerations lately in regards to the impact of “deepfakes,” synthetically generated content material created with assistance from AI that may seem to indicate folks saying or doing issues they by no means truly stated or did.
Some have raised free speech considerations about efforts to manage using digitally altered media in political campaigns, whereas others have warned that it may very well be deceptive and trigger the unfold of misinformation.
What To Know
The Texas State Home authorized the measure by a 102-40 vote on Wednesday. The laws was filed by Phelan, who survived a contentious Donald Trump-backed primary challenge in 2024 throughout which he stated that his opponents had been focusing on voters with materials containing factually incorrect statements.
HB 366 carried widespread Democratic assist, however some Republicans remained opposed.
The proposed legislation, if handed by the state Senate and signed by Republican Governor Greg Abbott, would make it a Class A misdemeanor for an officeholder, candidate or political committee in Florida that spent over $100 on political promoting throughout a reporting interval to advertise digitally altered media with out clearly being labeled.

Aaron M. Sprecher/GETTY
Duty for deciding what this labeling ought to appear to be, together with its measurement and colour, needs to be decided by the Texas Ethics Fee in line with the invoice.
A variety of organizations together with firms, TV or radio broadcasters, web suppliers and industrial signal homeowners are granted exemption within the laws.
It was additionally amended in order that it would not apply to adjustments of “superficial high quality” similar to “the saturation, brightness, distinction, [or] colour.”
If the invoice turns into legislation, the penalty for violating HB 366 contains as much as one 12 months in jail, which Phelan stated was wanted as a wonderful alone may not deter wealthy organizations or people.
What Folks Are Saying
Talking from the state Home ground on Wednesday Phelan stated: “That is nothing totally different than what we at the moment do with political ads.
“You must put ‘political advert paid for by,’ while you enter this political promoting enviornment. And all this does is inform you so as to add a disclosure that you’re utilizing altered media.”
State Consultant Andy Hopper, a Republican, stated: “It’s not the function of presidency to take a seat there and be a nanny state police power to determine.”
In a post on X state Consultant Shelley Luther, a Republican who was briefly imprisoned for refusing to shut her enterprise throughout the coronavirus pandemic, stated: “Curious what the Texas Home is doing at the moment?
“I will inform you: We’re banning political memes and giving folks as much as a 12 months in jail for failing to connect a disclosure to a cartoon. Democrats, after all, are rallying round this invoice. What a joke.”
Conservative activist Carlos Turcios wrote: “The Texas Home handed a invoice to CRIMINALIZE POLITICAL MEMES. Home Invoice 366 would LOCK UP ANYONE FOR A YEAR except political memes or altered media have a gov disclaimer. Why is TEXAS DOING THIS?! RINOS are destroying the state!”
Nevertheless a neighborhood be aware, a clarifying level agreed by different X customers, stated: “HB366 requires political adverts with altered media to incorporate a disclosure stating the content material is not actual. Applies to political adverts, not all social media posts or memes. Non-compliance is a Class A misdemeanor.”
What Occurs Subsequent
It’s unclear whether or not HB 366 has the votes to get previous the state Senate, which can be Republican managed. If it does it might be as much as Abbott to determine whether or not to signal the laws into legislation.