In a landmark transfer set to reshape the non secular and devotional content material panorama, World Music Junction and Hariprem Movies have signed an unique world expertise administration and content material partnership with revered Kathavachak and non secular icon Devi Chitralekha. The partnership goals to take Indian non secular music and storytelling to a world viewers, whereas launching a brand new period of non secular concert events—large-scale immersive occasions mixing reside bhajan performances, therapeutic music, and devotional narratives with high-quality manufacturing.Devi Chitralekha, who started her non secular journey as a baby, has turn out to be probably the most adopted devotional voices of this technology, with over 14 million followers throughout platforms and reside audiences that exceed one million devotees per occasion. This alliance marks the primary time a mainstream media ecosystem will professionally scale the presence of a non secular artist via a multi-platform method encompassing reside concert events, world digital distribution, branded content material, and wellness-oriented devotional codecs.A non secular revolution with a world pulse:The collaboration, supported by Warner Music India, World Music Junction, Hariprem Movies and Kevalam Ventures, can even pioneer Music Therapeutic Classes designed to deal with psychological well being points resembling nervousness and despair via devotional music and guided non secular remedy. These periods, alongside the live performance collection, can be made accessible by way of streaming platforms, social media, and offline occasions globally.“I’ve all the time believed in spreading bhajan, seva, and hari naam to as many hearts as doable,” says Devi Chitralekha.“Social media has been a blessing on this mission, and now we’re able to take Indian devotional music and therapeutic internationally. Our goal is to the touch lives via non secular concert events like Bollywood concert events, however designed to heal, elevate, and remodel.”Strategic trade voices communicate:Jay Mehta, MD, Warner Music India & SAARC, stated: “At Warner Music India, we’re honoured to be a part of a motion that brings non secular music into the mainstream. With Devi Chitralekha grace and our companions’ shared imaginative and prescient, we goal to create a world platform the place devotion resonates with up to date hearts and minds.”Rajkumar Singh, founder & CEO, World Music Junction, provides: “At GMJ, we see this partnership with Devi as a robust alternative to reintroduce non secular Indian music to the world, backed by knowledge, digital scale, and deep storytelling. Our purpose is to mix her immense non secular information with world attain, making non secular music not simply related however aspirational for newer generations. Religious music is the core basis and this affiliation will carry immense change internationally.”Nitin Samadhiya, CEO of Hariprem Movies, stated: “We’re delighted to be the inventive pressure behind this significant collaboration. Devi Chitralekha’s music displays the non secular heartbeat of India, and at Hariprem Movies, our mission is to translate that essence into highly effective visuals, participating narratives, and top-tier content material. Backed by the highly effective ecosystem of JetSynthesys, Warner Music, and World Music Junction, we’re dedicated to taking Indian non secular music and concert events to a world digital viewers whereas preserving their deep-rooted authenticity.”Kevalam stated: “With Devi Chitralekha’s divine presence and the energy of Kevalam’s imaginative and prescient, our collaboration marks the start of a world journey—the place devotion meets path, and spirituality finds a brand new sound.”Concerning the non secular live performance format:The non secular live performance collection reimagines devotional engagement by mixing conventional Kathavachan, soulful bhajans, and guided therapeutic periods with state-of-the-art visuals, reside music, and immersive viewers interactions. The target: to serve a transformative expertise, not simply content material.This pioneering format is designed for non secular seekers, cultural audiences, and youth throughout India, the US, UK, the Center East, and Southeast Asia, the place curiosity in Indian spirituality is quickly rising.Why this issues now:In an period dominated by noise and digital fatigue, non secular content material has emerged as a beacon of peace, identification, and function. With this strategic collaboration, Devi Chitralekha is not only amplifying the voice of Sanatan Dharma—she is making it accessible, related, and therapeutic for a contemporary world in want of non secular sustenance.
