ECONOMYNEXT – A German Import Promotion Desk (IPD) programme helps develop the export potential of 20 women-led companies in Sri Lanka’s agricultural sector by equipping them with important expertise, technical experience, and worldwide market publicity.
IPD Germany, in collaboration with the Sri Lanka Export Improvement Board (EDB), launched Part II of the EDB-IPD Ladies-Led Exports capability constructing programme via which the agribusinesses will obtain focused coaching, ongoing mentorship, and structured steerage on navigating the complexities of worldwide commerce.
“Constructing robust commerce linkages with worldwide consumers is vital, but it surely should go hand in hand with ongoing capability improvement. Via this programme, we aren’t simply getting ready girls entrepreneurs for exports — we’re getting ready them for long-term sustainability in world commerce,” Angie Martinez from IPD Germany mentioned.
She mentioned market entry and steady mentorship was essential in making certain export success.
Since its begin in December 2023, the programme has strengthened the capabilities of ladies entrepreneurs within the agri meals sector, serving to them meet worldwide requirements and set up commerce connections with European markets, EDB mentioned.
German Ambassador Felix Neumann mentioned Germany was dedicated to selling girls’s financial empowerment and fostering sustainable commerce partnerships.
Structured export assist, long-term mentorship, and market entry are essential in making certain that women-led companies not solely enter worldwide markets but in addition maintain and broaden their operations, EDB Chairman/CEO Mangala Wijesinghe mentioned.
He detailed the export targets set for the subsequent 5 years and urged individuals to make use of those alternatives.
The EDB will guarantee long-term enterprise improvement, entry to worldwide consumers, and steady hand-holding assist, thorough the programme. (Colombo/Mar12/2025)
