Packing containers of sugary cereal, together with these from Common Mills, fill a retailer’s cabinets on April 16, 2025, in Miami, Florida.
Joe Raedle | Getty Photographs
General Mills stated on Tuesday it might take away synthetic colours from its full U.S. retail portfolio by the top of 2027.
The Cheerios maker additionally stated it might take away artificial dyes from all its U.S. cereals and meals served in Ok-12 colleges by summer season 2026.
Common Mills added the change will impression solely a small portion of the Ok-12 college portfolio, as practically all of its college choices are made with out licensed colours whereas 85% of the U.S. retail portfolio is made with out synthetic colours.
This transfer comes a couple of months after Well being Secretary Robert F. Kennedy Jr. laid out plans to take away artificial meals dyes from the U.S. meals provide to deal with continual ailments and circumstances corresponding to weight problems amongst Individuals.
Earlier on Tuesday, Kraft Heinz stated it might not launch merchandise with synthetic colours in the USA efficient instantly, and would purpose to get rid of artificial dyes from current gadgets by the top of 2027.
