Completely happy Friday, MARKETING-INTERACTIVE readers and welcome again to Gen Z Views, your go-to function the place we unpack the week’s high tales and trending subjects by means of the eyes of Gen Z. From the most important business strikes to viral moments and advertising controversies price dissecting, we’re bringing the warmth with authenticity, consciousness and doubtless just a few unfiltered takes.
This week, OpenAI flexed with its first huge model marketing campaign and a brand new ChatGPT procuring assistant. In the meantime, manufacturers in Singapore revved up for F1 fever with a wave of activations, and we unpacked Instagram’s newest “skinny reels” pattern with APRW’s Natalie Ng.
Don’t hit the brakes, the motion’s simply getting began.
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1. OpenAI exhibits how ChatGPT suits into on a regular basis life in first main marketing campaign
OpenAI immediately unveiled ChatGPT’s first large-scale model marketing campaign, designed to spotlight how individuals are utilizing the AI instrument in on a regular basis methods to be taught, create and develop.
On the core of the marketing campaign is the message: “ChatGPT opens up on a regular basis potentialities – serving to everybody be taught, create, and develop.” Impressed by actual person experiences, the marketing campaign launches within the US and UK throughout outside, primetime TV, streaming, and social channels, kicking off on 28 September with a debut movie throughout NFL Primetime.
Learn extra here.
2. OpenAI turns ChatGPT into a private procuring assistant
OpenAI is taking the primary steps towards turning ChatGPT into a private procuring assistant, permitting customers to finish purchases instantly in chat. The function, known as ‘Instantaneous Checkout’, is powered by the newly launched Agentic Commerce Protocol, co-developed with Stripe.
Beginning this week, ChatGPT Plus, Professional and Free customers within the US should buy from Etsy sellers with out leaving the chat, with Shopify retailers together with Glossier, SKIMS, Spanx and Vuori coming quickly.
Learn extra here.
3. Manufacturers lap town with Method 1 activations and driver meet ups
The engines haven’t even roared but, however Method 1 (F1) fever has already taken Singapore by storm. Followers are revving up for an opportunity to satisfy their favorite drivers and dive into one-of-a-kind experiences forward of the massive race.
This week, malls throughout town changed into pit stops for F1 fanatics. With race day nonetheless on the horizon, the checkered flag isn’t the one factor followers can chase, there’s lots extra trackside motion forward. Followers can count on driver meet-and-greets, interactive pop-ups, and alternatives to indicate their love for pace in type.
Learn extra here.
4. How Instagram’s skinny cinematic reels are stealing the scroll
Skinny is on this September. In current weeks, Instagram is seeing a brand new visible obsession: the ‘thinnest video’ pattern. Also called the 5120 x 1080 cinematic vast video pattern, it turns abnormal vertical reels into lengthy, slim cinematic strips by reducing off the highest and backside of normal footage.
Whereas creators are utilizing it to repurpose outdated content material or just elevate aesthetics, manufacturers are additionally getting in on the motion. So, what’s it concerning the pattern that manufacturers are loving?
Learn extra here.
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OpenAI’s APAC comms head on leveraging ChatGPT as a strategic partner
