The Backyard of Europe marketing campaign is investigating sustainable packaging choices for European kiwis and apples.
This initiative, co-financed by the EU, displays a dedication to sustainability, product high quality, and client wants whereas adhering to the widespread agricultural coverage (CAP) and the EU’s personal environmental targets.
Packaging is alleged to be a posh situation inside the EU, with eco-friendly and biobased choices presenting challenges reminiscent of excessive prices and diminished shelf life.
Alternate options to plastic packaging should additionally guarantee product freshness and sturdiness, which is commonly tough to attain.
The precise forms of desired packaging for apples and kiwis haven’t been absolutely detailed by the marketing campaign, which as a substitute emphasises the necessity for transparency and scalable options.
The Backyard of Europe marketing campaign is seen as a piece in progress, with European kiwi and apple producers targeted on aligning with EU pointers.
These efforts underscore the sector’s dedication to innovation and accountable improvement.
Via actions and call with shoppers in goal markets reminiscent of India and Indonesia, the marketing campaign gathers data to create packaging that’s environmentally pleasant, engaging, and purposeful.
The Backyard of Europe marketing campaign acknowledges the evolving nature of sustainable packaging, with extra work wanted to steadiness prices, logistics, and eco-friendly targets.
“Backyard of Europe explores sustainable packaging for kiwis and apples” was initially created and revealed by Packaging Gateway, a GlobalData owned model.
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