Chiara Ferragni attends the pink carpet for the thirty ninth Goya Awards on the Granada Convention Middle, Spain. Credit score: Marco Barada. Shutterstock.
Chiara Ferragni is hitting reset. After months of scandals, monetary losses and intense public scrutiny, the Italian entrepreneur and influencer has regained almost full possession of the model that bears her title.
With 99% of the shares of Fenice Srl—the corporate behind her style, jewelry and sweetness traces—now beneath her management, Ferragni is hoping to steer her enterprise again on target.
The transfer comes after one of the vital damaging episodes in her profession: the so-called Pandoro Gate scandal. It centred round Christmas desserts offered at inflated costs with deceptive claims of charitable donations, and led to an official fraud investigation.
The backlash got here quick and arduous. Within the wake of the scandal, Ferragni misplaced greater than two million followers throughout her social platforms. A number of big-name manufacturers pulled their partnerships, and the media highlight turned relentless.
A Model in bother
Behind the scenes, her enterprise was additionally feeling the pressure. Because the begin of the investigation, Fenice Srl—the corporate behind Ferragni’s style and sweetness traces—has reportedly racked up losses of round €10.2 million.
Turnover for 2024 sank to beneath €2 million, a pointy fall for what was as soon as a thriving model. In the meantime, cracks started to indicate amongst her enterprise companions. Paolo Barletta, who held a big stake within the agency, had already signalled his intention to exit by late 2024.
The opposite, Pasquale Morgese, voted towards an important recapitalisation effort this previous March. Regardless of the setbacks, Ferragni and Barletta pushed by a €6.4 million capital improve, paving the best way for her to grow to be majority shareholder.
The takeover additionally comes throughout a turbulent time in Ferragni’s private life. Not lengthy after the pandoro controversy erupted, she and her husband, rapper Fedez, cut up up. The break-up—triggered by allegations of infidelity—was made public in early 2025. Though they share two kids, communication between them now seems to be minimal, and their divorce was finalised final November.
A rebuilding section begins
Now holding the reins, Ferragni is about on rebuilding her model and picture. Whereas she’s managed to settle with client associations—agreeing to pay a €1 million nice and donate €200,000 to charity—she nonetheless faces a court docket case.
The primary listening to is scheduled for 23 September. Prosecutors declare the advertising across the desserts was deceptive, arguing the donation had already been made earlier than any gross sales happened.
Regardless of every part, Ferragni appears decided to maneuver ahead. With over 28 million followers nonetheless behind her, and full management over her model for the primary time, she’s framing this second not as a comeback, however as a brand new chapter. Rebuilding belief gained’t be straightforward—however for somebody who constructed a worldwide empire from scratch, it’s a problem she knows all too well.
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