What every week it’s been within the Gucciverse! This week, Demna revealed his hotly anticipated Spring/Summer time 2026 debut for Gucci through a glance ebook, movie screening-turned purple carpet runway, and a 30-minute brief movie directed by Spike Jonze and Halina Reijn. You’ll be able to learn extra about my ideas here.
Prada Nails It Once more
Getty Photos
Getty Photos
Naturally, the blockbuster rollout eclipsed most of no matter else was going down in Milan this week. That’s, till Prada yesterday, the place Raf Simons and Miuccia Prada affirmed that they keep one step forward of us all with a wonderfully of-the-times assortment.
There have been multi-coloured leather-based opera gloves and suspender-like skirts and taffeta bubble clothes and little poplin micro shorts with fake pockets, and the entire thing got here collectively on a vinyl orange ground. It was, apparently, “a response to the overload of up to date tradition” and if there’s one factor I really feel deeply proper now, it’s that.
Chloé’s Paddington Bag Marketing campaign Arrives
David Sims for Chloé
Elsewhere, Chemena Kamali has reaffirmed the return of the Chloé Paddington bag with a brand new marketing campaign starring Aimee Lou Wooden, Kendall Jenner, and Anna from the Okay-Pop group Meovv shot by David Sims on movie. All of us love a cumbersome classic bag second, as confirmed by the recognition and return of the Balenciaga Metropolis bag, so Kamali’s reissuing of the model’s 2000s icon is a intelligent transfer on the equipment entrance.
Loewe Teases A New Period
Loewe
In different marketing campaign information, Jack McCollough and Lazaro Hernandez have launched a primary take a look at their artistic for Loewe, with a collection of close-cropped photos of fashions and skills by superb artwork photographer Talia Chetrit. Redefining the visible language of the Spanish home in preparation for the Proenza Schouler founders’ debut assortment this season, the designers say the teaser photos seize “an optimism and spirit that we acknowledge as deeply private to us as people.”
Nadia Lee Cohen Shoots And Stars In Paris Texas’ Newest Marketing campaign
Nadia Lee Cohen for Paris Texas
Subsequent up, photographer and visible artist Nadia Lee Cohen has joined forces with footwear model Paris Texas for his or her Fall Winter 2025 marketing campaign, capturing—and starring in—a collection of photos taken round Paris.. The model has nurtured a longstanding relationship with Cohen, who labored on a marketing campaign with Paris Texas again in 2021 and debuted a set collectively in 2024. Now, in 2025, the photographer continues the journey with the model as a artistic muse.
Jacquemus Collaborates With Nike On A Traditional
Jacquemus X Nike
It’s a giant week of collaboration information. Nike and Jacquemus are again with one other collaboration, this time reimagining the enduring Moon Shoe for the primary time by means of a ballet-style lens. The buzzy French label and iconic sportswear model have labored collectively for a number of years now, producing sold-out collections that fuse sportswear with Simon Porte Jacquemus’ playful design codes. The marketing campaign stars a shirtless Nicholas Alexander Chavez, shot in a ballet studio by Oliver Hadlee Pearch. With its classic really feel and satin higher, I’ve little doubt that the Jacquemus X Nike Moon Shoe shall be one other house run.
