Bollywood Hungama was the primary one to interrupt the viral information that AA Movies, the distributors of Kantara: A Legend – Chapter 1, have requested for 100% showcasing in single-screen, two-screen and even three-screen multiplexes. The information shocked the commerce and business because it was an try to make sure that the Varun Dhawan-starrer Sunny Sanskari Ki Tulsi Kumari, which additionally releases on the identical day because the Rishab Shetty-starrer, doesn’t get enough exhibits. In the meantime, the exhibition group was ready to see what Dharma Productions, the producers in addition to distributors of Sunny Sanskari Ki Tulsi Kumari, needed to say about showcasing. Bollywood Hungama has discovered that within the night of September 27, they despatched their listing of necessities to exhibitors throughout the nation.
EXCLUSIVE: Sunny Sanskari Ki Tulsi Kumari vs Kantara: Makers of Varun Dhawan-starrer ask for 50% showcasing in 2-screen theatres, 33% showcasing in 3-screen multiplexes, 25% showcasing in 4-screen theatres
An exhibition supply advised Bollywood Hungama, “The distribution workforce of Dharma Productions has requested cinemas that they need their movie to be performed in minimal 1 audi in 2-screen cinemas, that too in all exhibits. Because of this they’re asking for 50% showcasing in two-screen theatres. Nevertheless, they’ve the identical demand of 1 audi in three-screen theatres as properly. And that’s not all. Even in multiplexes with 4 screens, their demand is similar – all exhibits in one of many 4 screens. Lastly, for theatres with 5 screens or extra, their request is for showcasing in minimal 2 audis.”
In brief, Sunny Sanskari Ki Tulsi Kumari’s distributors have requested for 50% showcasing in 2-screen cinemas, 33% showcasing in 3-screen multiplexes and 25% showcasing in 4-screen theatres. Trade sources have referred to as it a good demand. An insider commented, “Dharma is being life like as they’re conscious that Kantara: A Legend – Chapter 1 is a much bigger and costlier movie than theirs. However they’re additionally making it clear that their product can be value it and asking for cheap showcasing.”
A commerce knowledgeable revealed, “It now stays to be seen if AA Movies softens its stand and permits Sunny Sanskari Ki Tulsi Kumari to go forward with their demand. Apparently, the mail despatched by Dharma has no point out of their requirement within the single-screen cinemas.”
What Kantara: A Legend – Chapter 1’s distributors have demanded
Apart from asking for 100% showcasing in single-screen, two-screen and three-screen multiplexes, AA Movies has demanded 21 exhibits of Kantara: A Legend – Chapter 1 in four-screen theatres, 27 exhibits in five-screen cinemas, 30 exhibits in six-screen multiplexes, 36 exhibits in seven-screen multiplexes, 42 exhibits in eight-screen multiplexes, 48 exhibits in nine-screen plexes and a whopping 54 exhibits in 10-screen theatres.
The commerce knowledgeable remarked, “Kantara: A Legend – Chapter 1 is 2 hours and 48 minutes lengthy. So, together with interval and different elements, cinemas will play every present in a slot of three hours and 10 minutes. It might be much more in sure multiplexes that begin exhibits 10-Quarter-hour late. Therefore, every display can’t have greater than 5 exhibits of Kantara. Some screens can accommodate 6 exhibits if the primary present begins very early or if the final present is performed round midnight. By this association, most cinemas could have no selection however to solely play Kantara: A Legend – Chapter 1 in all screens! Only a few screens will be capable of allot solely a few exhibits to Sunny Sanskari Ki Tulsi Kumari. Going by previous experiences, it’s clear that this received’t occur and the Dharma movie will ultimately get enough showcasing. Nevertheless, the negotiations and talks may go as much as October 1, that’s, a day earlier than the discharge, resulting in complications for the distributors in addition to the exhibition group.”
Extra Pages: Sunny Sanskari Ki Tulsi Kumari Box Office Collection
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