Revealed on
October 20, 2025
Etraveli Group, a distinguished participant within the subject of flight know-how, is celebrating its twenty fifth anniversary. The corporate began as a small internet-based journey company in Sweden in 2000 however has grown right into a worldwide large with an annual buyer base of over 40 million and operations in additional than 75 markets. This milestone signifies that the corporate has gone by way of improbable progress, technological innovation, and growth by way of technique throughout this era.
Beginning as Seat24, Etraveli Group constructed its foundations on providing handy journey reserving choices. Through the years, its modern strategy to flight distribution, robust trade partnerships, and technological developments have propelled it to the forefront of the worldwide journey know-how sector. Immediately, the corporate is understood for offering seamless journey options to airways, OTAs, metasearch engines, and fee suppliers globally.
The Journey from a Swedish Startup to a World Chief
Etraveli Group’s journey started with the creation of Seat24, an internet journey company designed to simplify the flight reserving course of. What began as a neighborhood initiative quickly expanded into worldwide markets, laying the groundwork for what would develop into a serious drive in journey know-how. By 2007, the corporate merged with SRG On-line to kind Etraveli Group, marking its first step in direction of changing into a world chief in flight distribution.
Through the years, Etraveli Group’s constant give attention to technological innovation and strategic acquisitions has led to spectacular growth. The corporate is now one of many largest flight resellers globally and has earned the title of the most important flight content material supplier outdoors of China. With over 550 airline partnerships and its proprietary platforms, together with TripStack’s digital interlining know-how, Etraveli Group has been in a position to streamline complicated itineraries at scale, offering cutting-edge options to the journey trade.
Strategic Partnerships and Technological Developments
Etraveli Group’s success might be attributed to its potential to forge strategic partnerships with main journey manufacturers. The corporate performs a key function because the flight know-how companion for international platforms akin to Reserving.com, Google Flights, Skyscanner, and Kayak, amongst others. In 2025, Etraveli Group renewed its longstanding partnership with Reserving.com, extending it till 2033. This partnership solidifies Etraveli Group’s place as a number one participant within the B2B journey options market, additional enhancing its international attain and repair choices.
A big milestone for the corporate was its growth into B2B operations. Over the previous 5 years, Etraveli Group has shifted its focus from a consumer-centric mannequin to a B2B one, powering OTAs, airways, metasearch engines, and fee suppliers with its superior flight know-how options. This shift has been accompanied by the launch of subsidiaries akin to TripStack, which supplies digital interlining know-how, and PRECISION, a fintech resolution devoted to stopping fraud in journey funds. With these improvements, Etraveli Group is poised to drive the way forward for seamless journey and safe fee programs for the worldwide journey ecosystem.
Growth into Fintech and Fraud Prevention
In 2024, PRECISION was launched as a fintech resolution aimed toward lowering fraud and enhancing fee approvals throughout the journey trade. This software has already been efficiently built-in by key gamers like Amadeus Outpayce and Mastercard Gateway, underlining its rising significance in journey funds. The launch of PRECISION additionally highlights Etraveli Group’s ambition to steer not simply in journey know-how but in addition in fintech innovation, guaranteeing that the fee course of is as safe and environment friendly because the reserving itself.
A Imaginative and prescient for the Future: Automation, AI, and Smarter Journey Options
As Etraveli Group celebrates its twenty fifth anniversary, the corporate stays dedicated to delivering smarter, extra seamless journey experiences. Etraveli Group’s CEO, Mathias Hedlund, famous that the corporate’s renewed give attention to AI and automation will allow much more subtle journey options for each B2B and consumer-facing platforms. These improvements will make sure that vacationers proceed to take pleasure in seamless, personalised experiences, whereas journey companies profit from extra streamlined operations and improved profitability.
With KKR becoming a member of as a shareholder alongside CVC Capital Companions and the prolonged partnership with Reserving.com, Etraveli Group is primed to proceed rising its affect within the international journey know-how sector. The corporate’s imaginative and prescient for the long run features a heightened give attention to automation and synthetic intelligence, guaranteeing that the subsequent 25 years will probably be simply as transformative because the final.
Etraveli Group’s Enduring Affect on World Journey Expertise
Etraveli Group has a historical past of growth, innovation, and trade cooperation, solidifying its place as a pacesetter within the international journey know-how house. A testomony to the power of imaginative and prescient, tenacity, and strategic progress, Etraveli Group has grown from its modest beginnings as a small Swedish startup to its present standing as a B2B flight know-how supplier serving tens of millions of travellers worldwide. Because the enterprise marks its twenty fifth anniversary, it appears to the long run with newfound vigour and a steadfast dedication to influencing the subsequent wave of protected fee strategies and seamless journey experiences.
