These “Tales of objective and values” shine a light-weight on a number of of our workers who embody our purpose and values of their on a regular basis actions.
On this assortment, we give attention to our objective of “Elevating the world by sport”. From courts to slopes, from cities to mountains, and in all places in between, we encourage folks to discover and expertise the enjoyment of sports activities, and lead higher, more healthy lives.
Meet Corrine, Ray, and Luca who champion our objective of “Elevating the world by sport”.
Corrine Zhou
Affiliate Model Advertising and marketing Director, Salomon, China
Sport has all the time been a lifestyle for Corrine. A passionate snowboarder, she joined Amer Sports activities three years in the past, however it wasn’t till she began working for Salomon that she discovered herself drawn to a brand new self-discipline: path operating.
“I used to be curious,” Corrine says. “At first, it was about understanding the model higher. I wished to know why folks run within the mountains, play within the mud. So I attempted it—after which I fell in love.”
That preliminary curiosity became a ardour that has formed not solely her way of life but in addition her method to work. By means of path operating, she’s gained a deeper understanding of the out of doors neighborhood, the psychological and bodily advantages of motion, and the ability of sport to convey folks collectively.
“If you’re on the mountain, there’s a second that actually belongs to you. It’s this stability—disconnecting from the noise of every day life and reconnecting with one thing greater—that retains me coming again.”
By means of path operating, Corrine has met new folks, strengthened friendships, and influenced others to take up the game. “Individuals see your ardour, they usually need to attempt it, too. It’s superb how sport can convey folks collectively.”
Her recommendation to others? Begin small and discover. “Discover what excites you, take small steps, and let it turn out to be a part of your life. You’ll be shocked at how a lot it may well change your perspective.”
Ray Berens
Common Counsel – Americas, Amer Sports activities, US
Ray’s method to sport mirrors his method to enterprise: play, compete, and all the time put the buyer first.
“We’re instructed as youngsters that we should always exit and play,” Ray says. “Frankly, it’s one of the best a part of life. Play elevates us. I can’t think about my life with out sports activities, as a result of once I’m not working, I’m taking part in. And to work in an business that helps folks play is among the biggest issues that’s ever occurred to me.”
However for Ray, play can also be about competitors. “One of the best reminiscences of my life are from competitors. Tennis, golf, basketball, baseball—nearly all of my friendships have been constructed by sports activities.”
His aggressive nature carries over to work. “As a lawyer, you have to have the identical mindset as an athlete—dedication, focus, and a drive to get one of the best end result. Whether or not it’s litigation, negotiations, or contracts, we’re not simply working towards legislation, we’re serving to our enterprise keep forward within the market.”
Ray additionally challenges his workforce to embrace a consumer-first mindset. “Group capabilities generally neglect that we’re a part of the larger image. Whether or not in authorized, IT, HR, sustainability, communications, or finance, you’re serving to our manufacturers create the absolute best expertise for the buyer.”
Over his 37 years with Amer Sports activities, Ray’s work has left a long-lasting influence. Having performed a key position in main acquisitions—together with Salomon, Arc’teryx, Demarini and Louisville Slugger—he takes pleasure in seeing how these manufacturers have grown and thrived. “That’s what it’s all about—enhancing merchandise, staying forward of the competitors, and creating one of the best expertise for customers.”
Luca Valentini
Senior Director, Company Technique, Amer Sports activities, Germany
Sport is in regards to the transformative energy it has on each the physique and the thoughts,” explains Luca.
“After all, there’s the seen change—your physique adapts, you get stronger. However what I’m actually drawn to is the psychological transformation. Working, snowboarding , or taking part in tennis , convey a way of rhythm that sharpens my focus. The rhythm of motion clears my thoughts and permits me to be extra current, simpler, and, in the end, a greater model of myself.”
Luca’s position within the Technique workforce is all about enabling Amer Sports activities’ Manufacturers to achieve extra customers, permitting them to benefit from the transformative energy of sport .
“Our promise to customers is straightforward: to offer one of the best merchandise, on the proper time, and with one of the best buying expertise. My work is about enabling enterprise growth — serving to our manufacturers develop their presence, excel in distribution, and make sure that our merchandise attain those that want them.”
Snowboarding holds a very particular place for him. “Each time I ski within the Alps, I’m reminded of why I really like this sport. However since I joined Amer Sports activities , the connection is even stronger. After I see Atomic skis, Salomon boots, an Arc’teryx or Peak Efficiency outfit on the slopes, I don’t simply see gear—I see the influence of my work. I really feel like I’m a part of one thing greater, enabling folks to attach with nature, problem themselves, and expertise pleasure.”
For Luca, sport presents classes that reach past the slopes. “Whether or not you’re coaching for a marathon or simply occurring an off-the-cuff ski journey, the self-discipline of preparation builds resilience, focus, and a way of objective that carries over into every thing you do. And that’s the reward of sport—it transforms you in methods you by no means anticipate.”
