Rejoice Earth Day with Edible Backyard and Chef JJ Johnson
BELVIDERE, NJ, April 21, 2025 (GLOBE NEWSWIRE) — Edible Backyard AG Included (“Edible Backyard” or the “Firm”) (Nasdaq: EDBL, EDBLW), a pacesetter in managed setting agriculture (CEA), regionally grown, natural, sustainable produce and merchandise, at the moment introduced a particular Earth Day collaboration with its Culinary Advisor, James Beard Award-winning Chef JJ Johnson, and his acclaimed FIELDTRIP eating places. In celebration of Earth Day, friends visiting any of FIELDTRIP’s three New York Metropolis areas—Rockefeller Middle, Morningside Heights, or Harlem—on April 22 will obtain a complimentary USDA Natural potted herb, courtesy of Edible Backyard. This initiative is designed to advertise sustainability, meals fairness, and group engagement—aligning with Edible Backyard’s mission to supply sustainably grown, regionally sourced produce, and Chef JJ’s dedication to creating culturally impressed, community-rooted delicacies accessible to all.
“Earth Day is a robust reminder of the duty all of us share to guard the planet,” stated Jim Kras, Chief Govt Officer of Edible Backyard. “We needed to supply one thing that not solely celebrates sustainability but in addition empowers individuals to deliver it into their very own properties. A residing potted herb is greater than only a present, it’s one thing that may be planted, nurtured, and loved many times, providing a small however significant option to make sustainability a part of on a regular basis life. This initiative displays our broader dedication to Edible Backyard’s Zero-Waste Impressed® mission, which integrates sustainable farming practices, native distribution, and eco-conscious packaging to cut back environmental affect. By teaming up with Chef JJ and FIELDTRIP, we’re delivering that mission on to the group in a tangible and flavorful manner.”
Chef JJ Johnson, identified for his artistic fusion of world flavors and his dedication to sustainability, sees this collaboration as a pure extension of his mission to make scrumptious, ethically sourced meals accessible to all.
“I’ve at all times believed that contemporary substances are the inspiration of nice meals,” stated Chef JJ Johnson. “When individuals begin with one thing contemporary, vibrant, and vigorous—like a residing herb—it naturally elevates your complete cooking expertise. Partnering with Edible Backyard to provide away potted herbs this Earth Day is a option to encourage individuals to prepare dinner extra at dwelling, to waste much less, and to assume extra deliberately about the place their meals comes from and the way it’s grown. There’s something highly effective about having the ability to nurture an herb, choose it contemporary, and use it to taste your favourite dish. We hope this initiative encourages a deeper connection to sustainability, self-sufficiency, and a renewed appreciation for utilizing contemporary, pure substances in on a regular basis meals.”
ABOUT CHEF JJ JOHNSON
JJ Johnson is an award-winning chef, TV Character, and Writer finest identified for his barrier-breaking delicacies knowledgeable by the Caribbean flavors of his upbringing. His groundbreaking work has earned him quite a few accolades, together with a prestigious James Beard Basis Ebook Award and recognition on the Nation’s Restaurant Information Energy Checklist twice. He has been featured on a number of tv exhibits, together with his tv present, ‘Simply Eats with Chef JJ,’ on CLEO TV. Chef JJ’s cookbook, “The Easy Artwork of Rice: Recipes from Across the World for the Coronary heart of Your Desk,” was listed as one among New York Occasions Greatest Cookbooks in 2023.
He’s the chef and founding father of FIELDTRIP, a made-to-order rice bowl store that debuted in 2019 with three areas in NYC and one within the Bahamas, Atlantis Paradise Island. Chef JJ highlights rice as a hero ingredient and showcases it in recipes sourced from world wide. As one of many solely fast-casual eating places on Esquire’s “America’s Greatest New Eating places” record in 2020, FIELDTRIP makes use of sustainable substances and ethically sourced greens and proteins, making a flavorful and numerous eating expertise.
JJ Johnson lately took on the position of Culinary Inventive Director of Blue LLama, a jazz membership in Ann Arbor, Michigan, and has launched an idea with Surprise referred to as Bankside, which brings the oasis of the Atlantic Shore to New Yorkers and New Jerseyians’ doorsteps.
Chef JJ is a thought chief, group champion, meals justice, and fairness advocate. He’s presently concerned with organizations together with Rethink Meals, Harlem Grown, and Associates of the Youngsters the place he makes use of his platform to evolve the culinary business.
ABOUT EDIBLE GARDEN®
Edible Backyard AG Included is a pacesetter in managed setting agriculture (CEA), regionally grown, natural, and sustainable produce and merchandise backed by Zero-Waste Impressed® subsequent technology farming. Provided at over 5,000 shops within the US, Caribbean and South America, Edible Backyard is disrupting the CEA and sustainability know-how motion with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software program and Self-Watering in-store shows. The Firm presently operates its personal state-of-the-art vertically built-in greenhouses and processing services in Belvidere, New Jersey and Grand Rapids, Michigan, and has a community of contract growers, all strategically positioned close to main markets within the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software program optimizes rising in vertical and conventional greenhouses whereas in search of to cut back pollution-generating meals miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering show is designed to extend plant shelf life and supply an enhanced in-store plant show expertise. The Firm has been named a FoodTech 500 firm by Ahead Fooding, a number one AgriFoodTech group. As well as, Edible Backyard can also be a Giga Guru member of Walmart’s Challenge Gigaton sustainability initiative. Edible Backyard can also be a developer of substances and proteins, offering an accessible line of plant and whey protein powders underneath the Vitamin Manner® and Vitamin Whey® manufacturers. As well as, the Firm’s Kick. Sports activities Diet line options premium efficiency merchandise that cater to at the moment’s health-conscious athletes searching for cleaner labeled, higher for you choices. Moreover, Edible Backyard affords a line of contemporary, sustainable, and purposeful condiments akin to Pulp fermented gourmand & chili-based sauces and Edible Backyard’s Pickle Celebration – contemporary pickles & krauts. For extra info on Pulp merchandise go to https://www.pulpflavors.com. For extra info on Vitamin Whey® merchandise go to https://vitaminwhey.com. For extra info on Edible Backyard go to https://ediblegardenag.com.
Ahead-Trying Statements
This press launch comprises forward-looking statements, together with with respect to the Firm’s progress methods, the Firm’s skill to enhance its monetary outcomes, and efficiency as a public firm. The phrases “consider,” “design,” “anticipate,” “intend,” “goal,” “search,” “technique,” “will,” and related expressions are meant to determine forward-looking statements. These forward-looking statements are topic to quite a lot of dangers, uncertainties, and assumptions, together with market and different situations, the Firm’s skill to attain its progress goals, and different elements set forth within the Firm’s filings with the Securities and Alternate Act Fee, together with the Firm’s annual report on Kind 10-Ok for the 12 months ended December 31, 2023 and subsequent quarterly experiences. Precise outcomes may differ materially from these specific or implicit within the forward-looking statements. The Firm undertakes no obligation to replace any such forward-looking statements after the date hereof to evolve to precise outcomes or modifications in expectations, besides as required by legislation.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
