As introduced in February, eBay pays $1.2 billion to purchase C2C style market Depop from Etsy. UK regulators just cleared the deal, which is now anticipated to shut on July 30, 2026.
Etsy had paid $1.625 billion for Depop 5 years in the past – so sellers could also be questioning what eBay can do to seek out synergies that apparently eluded Etsy (which additionally offered its music-gear market Reverb final 12 months). eBay could also be hoping the reply is eBay Reside, the place sellers livestream procuring occasions that includes merchandise in eBay’s focus classes – Collectibles, Luxurious, Sneakers, and Attire.
Depop generated $1 billion in annual gross merchandise gross sales in 2025, in comparison with the over $10 billion in gross merchandise quantity that eBay’s Style class generates yearly. According to its website, “Depop is a peer-to-peer round style market the place anybody can purchase, promote and uncover secondhand style. Our mission is easy: to make style round by making secondhand as thrilling and rewarding as shopping for new.”
Depop had 4 million lively consumers and a pair of million lively sellers as of 2020, Etsy reported on the time it acquired the location in 2021, with 30 million registered customers whole throughout practically 150 nations.
Depop now has roughly 56.3 million registered customers, of which 3 million are lively sellers and seven million are lively consumers, 90% of whom are beneath the age of 34.
In February, eBay CEO Jamie Iannone referred to eBay’s Focus Class technique and stated Depop would profit from eBay’s scale, complementary choices, and operational capabilities:
“This acquisition presents a possibility to advance one in all our latest and fastest-growing Focus Classes with a market that enhances our current presence, and permits us to achieve a youthful demographic throughout the increasing recommerce panorama. We’re excited to welcome the Depop group to eBay, and look ahead to constructing on what makes them distinctive – their model, tradition and neighborhood – to ship compelling advantages to consumers and sellers.”
In 2024, eBay had equally made a serious acquisition in one other of its focus classes – collectibles – when it acquired Goldin Auctions; it has since enticed collectors to hyperlink their eBay accounts to Goldin.
eBay and Etsy will launch second-quarter earnings on August 5 (Etsy will delay its convention name with traders till the next morning).
