LONDON — E.L.V Denim kicked off London Fashion Week on Thursday with its first on-schedule presentation. The rising denim model leapt into ready-to-wear, increasing from upcycled denims into tailoring, shirts and eveningwear.
Displayed in a two-story area on Regent Avenue piled excessive with mountains of rescued denim, the gathering highlighted how upcycling might be modern and opulent. Black velvet trousers had been reconstituted a saucy cocktail costume, and striped poplin cotton shirting patched right into a corseted costume.
A glance from the E.L.V. Denim presentation.
Courtesy of E.L.V. Denim
“Folks ask how one can suppose upcycling and luxurious are the identical factor,” stated Anna Foster, founder and designer of E.L.V Denim “I say as a result of we’re offering a garment that lasts for all times.”
She defined that the model reworks second-hand clothes usually seen as low-quality into hardwearing, long-lasting designs to attenuate textile waste. Among the many assortment of denim pieces on show had been herringbone trousers constituted of scraps of denim, and even a pleated cape.
A glance from the E.L.V. Denim presentation.
Courtesy of E.L.V. Denim
“We are able to’t ignore the actually inferior supplies, so we incorporate them into our ready-to-wear as a result of I wish to see the optimistic properties about every little thing,” she defined. “Plenty of individuals see the damaging, however when you can really reframe it to see the positives you may worth that materials and it could possibly change into one thing unbelievable.”
The model’s verve for sustainability led to a collaboration with 1 Resort Mayfair. Utilizing the resort’s donated mattress linens, sheets had been lower into strips and hand-crocheted right into a semi-sheer, backless night robe.
