Ayodhya, Prayagraj and Varanasi have emerged as essentially the most most popular non secular and vacationer locations amongst each Indian and worldwide guests, in accordance with a survey carried out through the Mahakumbh 2025. The survey, commissioned by the division of tourism and tradition and carried out by Deloitte, a worldwide consulting and advisory agency, captured insights from over 3.5 lakh pilgrims, shedding gentle on journey traits and financial contributions linked to non secular tourism.
When it comes to total favourites, Ayodhya led with 22.55% of respondents naming it as their best choice. Sangam in Prayagraj adopted at 19.96%, whereas Varanasi acquired 12.72% of the votes. Mathura stood at 6.31%, and Har Ki Pauri in Haridwar at 2.67%.
A complete of three,52,388 pilgrims participated within the survey, together with 1,093 overseas vacationers from nations such because the USA, UK, Canada, Nepal, Australia, and Fiji.
Minister of tourism and tradition Jaiveer Singh, asserting the findings, mentioned, the information assortment for the “Maha Kumbh Religious Survey–2025” happened from January 28 to February 26, at a number of factors in Prayagraj together with Teliarganj, Jhunsi, Arail, and Parade Floor. “The initiative goals to establish key pilgrimage places for centered growth in coming years,” he mentioned.
Findings present that every pilgrim spent a mean of ₹5,877.63 throughout their go to, contributing notably to the state’s economic system. The cumulative expenditure factors to a significant increase in Uttar Pradesh’s tourism-led GDP through the Mahakumbh interval).
The examine additionally revealed distinct journey preferences. Amongst home pilgrims, 40% travelled with their households, whereas 30.88% journeyed alone and 29.13% got here with pals. As compared, 55.26% of overseas vacationers travelled solo. Solely 24.43% of worldwide guests had been accompanied by household and 20.31% by pals. These patterns assist perceive the sort of infrastructure and providers that may be required at completely different pilgrimage websites.
When requested concerning the final non secular website visited, 27.32% of respondents named Ayodhya, adopted by 22.68% who cited the Sangam in Prayagraj. Varanasi was the final visited vacation spot for 8.81% of pilgrims, whereas 3.21% had been to Jammu & Kashmir and three.05% to Mathura.
Wanting forward, 32.57% of pilgrims mentioned they intend to go to the Sangam in Prayagraj subsequent. Ayodhya is on the long run journey listing for 12.46% of respondents, whereas 7.46% selected Varanasi, 3.77% chosen Mathura, and three.20% talked about Akshardham as their upcoming vacation spot.
