Whereas some streaming companies are mountaineering up costs in a single day — hello, HBO Max — Dropout is doing one thing a little bit totally different: giving subscribers the possibility to pay extra.
In a video shared Tuesday, Dropout CEO and Game Changer host Sam Reich introduced a Superfan annual subscription to Dropout for $129.99, which is at present discounted to $97.49 for a restricted time. It provides “Patreon-style perks,” akin to bonus behind-the-scenes content material, a ten% retailer low cost, and entry to unique merchandise. Reich cheekily addresses that, saying, “Sure, spend much more cash.”
The Superfan tier stems from April’s announcement that the monthly cost for Dropout would rise by $1, however just for new subscribers solely. Dropout is at present priced at $6.99 a month or $69.99 for an annual subscription, and prospects who subscribed earlier than Might 7 are paying $5.99 a month.
In accordance with Reich, the corporate acquired a curious response to that announcement. Lengthy-time subscribers truly needed to pay the up to date value, or much more. Some spoke of canceling their subscription and resubscribing to have the ability to pay the upper value. Now, Dropout is trying to meet these subscribers the place they’re at with the Superfan membership.
Reich is refreshingly candid within the announcement video, and says he likes that Dropout is inexpensive in order that it may attain as many individuals as doable. He acknowledges producing Dropout’s content material is getting dearer and that the brand new Superfan membership will assist finance future productions, which he teased will contain scripted and animated content material.
Dropout and Reich have additionally always been pro-password-sharing, and proceed to be. Reich speaks on to these borrowing a good friend’s account within the announcement, saying, “And people of you on a good friend’s account, you arguably have the perfect deal of all.”
