Direct Travel, Inc., a number one corporate travel management agency, has introduced the acquisition of its long-standing companion ATPI, marking a big consolidation within the world travel management sector. The merged organisation will handle over USD 6 billion in annual travel spend and improve choices throughout company, leisure, occasions, and specialised industries.
ATPI, one of the crucial established worldwide journey and occasion administration corporations, has been a strategic collaborator with Direct Journey for a number of years. This acquisition represents a pure extension of that partnership, geared toward delivering higher scale, expertise innovation, and improved service for multinational purchasers.
The deal additionally helps the worldwide rollout of Avenir Travel Edition, Direct Journey’s next-generation platform. The answer is designed to enhance the traveller expertise, present journey managers with real-time insights, and create new worth propositions for suppliers.
“ATPI has a commanding presence within the worldwide journey administration house and a powerful historical past of collaboration with Direct Journey, making them an ideal match to strengthen our efforts in delivering distinctive service at scale,” stated Christal Bemont, CEO of Direct Journey. “This partnership represents a pivotal second in reshaping managed travel, permitting us to ship tailor-made options and a seamless expertise for purchasers throughout sectors and geographies.”
Ian Sinderson, CEO of ATPI, added: “ATPI and Direct Journey have lengthy held a shared imaginative and prescient for reimagining how the world connects, underpinning a profitable industrial partnership. Bringing our organisations collectively will permit us to raised serve purchasers collectively by our mixed experience, applied sciences, and groups. This may present a compelling various to mega-agencies throughout our intensive geographic markets and enterprise strains.”
The acquisition additionally deepens Direct Journey’s presence in specialised markets together with vitality, marine, sports activities, and mining. These industries require tailor-made options, and ATPI’s monitor report of innovation and proprietary applied sciences gives a powerful basis for growth.
Jefferies LLC served as unique monetary advisor and Perkins Coie LLP as authorized counsel to Direct Journey. Baird served as unique monetary advisor to ATPI.
