French sporting items retailer Decathlon Group has reported a income enhance of 5.2% in 2024 at fixed change charges in comparison with the earlier yr, propelled by the thrill surrounding the Paris 2024 Summer time Olympics.
When adjusted for unfavourable forex fluctuations, the corporate’s income nonetheless noticed an increase of three.8% to €16.2bn ($17.5bn).
Digital transactions accounted for a fifth of Decathlon’s whole income, encompassing on-line gross sales, market operations and digitally enabled in-store purchases.
The retailer was chargeable for designing and producing the official apparel for 45,000 volunteers on the Summer time Olympics. It offered 1.8 million licensed merchandise throughout the yr.
Decathlon additionally recorded a notable surge in retailer site visitors, growing 10% in France throughout the Olympics and 6.7% throughout the Paralympics.
For 3 consecutive years, the retailer has managed to develop its income whereas concurrently lowering its carbon emissions, attaining a 13% discount since 2021.
Virtually half (48.5%) of things offered in its shops in 2024 have been developed utilizing eco-friendly design rules.
Decathlon additionally facilitated the sale of 1.35 million pre-owned merchandise and carried out repairs on 3 million objects by means of its in depth community of restore workshops.
The retailer decreased its single-use plastic packaging utilization by greater than 53.29% throughout the yr, slashing the determine from 2,646 tonnes down to simply 1,236t.
Decathlon has additionally solidified its dominance in rental companies, capturing half of the market share in each Italy and Spain.
In August 2024, it committed €100m ($111m) over the coming five years in India to bolster its retail presence and improve manufacturing capabilities.
An identical funding technique is being deployed in Germany, the place Decathlon plans to allocate as much as €100m by 2027 to inaugurate new shops and refurbish present ones.
“Decathlon sees 5.2% income development in 2024” was initially created and printed by Retail Insight Network, a GlobalData owned model.
The data on this web site has been included in good religion for common informational functions solely. It’s not meant to quantity to recommendation on which it’s best to rely, and we give no illustration, guarantee or assure, whether or not specific or implied as to its accuracy or completeness. You need to get hold of skilled or specialist recommendation earlier than taking, or refraining from, any motion on the premise of the content material on our web site.
