Key stat: 65% of US adults plan to start their vacation purchasing earlier than Black Friday this 12 months, in accordance with August knowledge from McKinsey & Firm.
Past the chart:
- Some 52% of US adults say rising costs and tariffs are their prime concern when shopping for tech merchandise this vacation season, as famous in an August 2025 survey from CNET and YouGov.
- Gen Z’s anticipated vacation spend will drop 22.5% YoY this 12 months, the sharpest decline of any technology, in accordance with a July 2025 report from PwC.
Use this chart: Retail entrepreneurs and ecommerce leaders ought to use this chart as motivation to launch promotions earlier. That would additionally imply rolling out early entry to gross sales and loyalty perks, whereas optimizing stock for an extended purchasing runway.
Associated EMARKETER studies:
Methodology: Knowledge is from the August 2025 McKinsey report titled “ConsumerWise International Sentiment Knowledge” 4,000+ US adults ages 18+ have been surveyed on-line throughout August 2025.
