DDB Sydney has delivered the first-ever Australian above-the-line marketing campaign for Credit24, as a part of its new collaboration with the nationwide mortgage supplier.
The multi-channel marketing campaign, “Sincere Loans. No Humorous Enterprise”, goals to distinguish Credit24 from its opponents by poking enjoyable on the often-mistrusted quick mortgage business.
The three-month marketing campaign, which is now stay nationwide, options tongue-in-cheek artistic, operating throughout on-line video, radio, out-of-home, social and TV.
The TV commercials open with a pair dealing with the monetary hardship of a blown-up automotive motor and one other a house DIY nightmare, just for a swashbuckling pirate and a “cute but manipulative” crimson monster to seem, with guarantees of unserviceable loans and unending contracts.
In each advertisements, the {couples} realise they’ll borrow from Credit24, which guarantees sincere loans – with no humorous enterprise.
The marketing campaign is the primary work to be delivered as a part of DDB Sydney’s new collaboration with Credit24, an Australian private mortgage supplier, providing small and medium-sized loans, with quick on-line approvals and versatile reimbursement phrases.
Launched in Australia in 2012, Credit24 is a part of UK-based Worldwide Private Finance. The group has loans with greater than 250,000 prospects in six international locations, with a dedication to accountable lending, offering a protected, clear and reliable borrowing expertise.
Says Tiffany Nguyen, Head of Gross sales & Advertising and marketing at Credit score 24: “Proper from the pitch, the DDB staff didn’t shrink back from our lofty ambition to place Credit24 as probably the most trusted model in a class that’s actively distrusted. It was a troublesome problem, however one they’ve risen to with a marketing campaign that pokes some light-hearted enjoyable on the shopper lending business, whereas additionally leaning into Credit24’s core mission of being easy, sincere and clear’, targeted on serving to Australian prospects in instances of want and eradicating pointless limitations.”
Says Matt Chandler, Chief Inventive Officer at DDB Sydney: “This barely bonkers marketing campaign reveals that the place different lenders depend on obfuscation and gimmicks to lure you in, Credit score 24 is about simplicity and transparency. We had a number of enjoyable making this work with our sensible new purchasers, it’s a platform we hope will develop over time and set up the model as a extra reliable various”
The brand new marketing campaign will run till the top of December.
Consumer: Credit24
Inventive Company: DDB Sydney
Media Company: Viewers Group
Manufacturing Firm: MOFA
Director: Nick Kelly
Submit Manufacturing: The Editors
Music & Sound Home: Rumble Studios
