On social media, annoyed patrons who paid for his or her long-promised flats years in the past plead for updates on their unfinished houses. In the meantime, the venture’s lavish gross sales corridor has discovered a brand new lease of life: beneath its glittering chandeliers, manufacturing crews shoot household feuds and love triangles for China’s booming micro-drama business.
The on-screen opulence stands in stark opposition to the idle development outdoors, a scene enjoying out throughout China. Because the micro-drama craze sweeps the nation, stalled industrial and residential properties are being repurposed into movie units.
In 2024, the viewers for micro-dramas surpassed 660 million folks nationwide, spanning tier-one cities to smaller cities – and, for the primary time, overtaking nationwide field workplace income.
City romance dramas set in luxurious workplace buildings and flats have confirmed particularly in style. This has generated new demand for high-end capturing areas, at a time when stricter rules and money circulation shortages have triggered widespread delays to initiatives.
