Dick’s Home of Sport, an expanded model of the sporting items retailer with a mountaineering wall and different athletic amenities, will open subsequent yr on the Cherry Hill Mall.
The 120,000-square-foot Dick’s Home of Sport retailer will likely be constructed on the web site of the One Cherry Hill workplace constructing that’s awaiting demolition within the coming months. PREIT, which owns the Cherry Hill Mall, stated the superstore will anchor a brand new entrance to the mall.
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Dick’s launched the Home of Sport idea in New York in 2021 as a foray into experience-driven retail, a enterprise technique that makes use of facilities and customized retailer options to draw prospects. The Cherry Hill location may have an out of doors observe and area, a bay of golf simulators and a multisport cage that can be utilized for baseball, softball, lacrosse and soccer. Dick’s Home of Sport shops additionally host group occasions, courses and camps.
Dick’s has opened Home of Sport shops in additional than 20 places in 17 states. The closest to Philadelphia are these in Wilmington and Scranton.
Dick’s usually markets its Home of Sport shops by flying blimps over the areas the place new places are deliberate. Certainly one of them was spotted in Delaware County within the fall earlier than the Dick’s Home of Sport opened at Wilmington’s Brandywine City Middle, the place Eagles operating again Saquon Barkley appeared for a signing event in October.
PREIT has lengthy thought of the Cherry Hill Mall the “crown jewel” in its portfolio of malls, which incorporates seven in Pennsylvania and New Jersey. Amid struggles within the retail sector, PREIT filed for chapter twice through the COVID-19 pandemic earlier than rising final yr as a non-public firm below new management.
The Cherry Hill Mall additionally will welcome a number of different new shops by the tip of the yr, PREIT stated. They embrace luxury trend model Coach, footwear model Dr. Marten’s, activewear model Offline by Aerie and toy firm Pop Mart.
