“Tracey Richardson, impressed by her dad and her Aunt Lillie, constructed a enterprise making spices and sauces, and so they began with a small retailer. It was impressed by the Gullah tradition, which is type of the folks and tradition within the regional areas of South Carolina and Georgia and the close by Sea Islands. It began in a small retailer after which began offering their merchandise to small markets and groceries. However then through the pandemic—and this occurred quite a bit through the pandemic—it simply modified the best way all of us considered our lives and all of us considered our work, and to not point out the truth that for about 9 months to a 12 months, all the things was shut down, and so Lillie’s went all in on promoting within the market and since that point, their gross sales have elevated 156%. Promoting extra broadly on Amazon—as an alternative of getting to discover a strategy to in some way be capable to spend a ginormous amount of cash on promoting after which hoping you could possibly entice them to your retailer or your storefront—they get to make use of Amazon as their advertising and marketing instrument, and their focus teams, and nationwide distribution. And I believe it is actually meaningfully modified what that enterprise has grow to be and what it has an opportunity to grow to be over time. And that is certainly one of many tales, and examples, that exist right here.”
