CarMax (NYSE:KMX), the nation’s largest used automobile retailer, has unveiled a brand new model positioning and tagline “Wanna Drive?” changing its 20-year-old slogan. The initiative showcases CarMax’s omni-channel expertise, permitting prospects to seamlessly store on-line, in-store, or swap between each.
The corporate is launching a artistic marketing campaign that includes the CarMax Home Band, with spots throughout TV, streaming, social, digital, and audio platforms. The marketing campaign emphasizes buyer empowerment and management within the car-buying journey. CarMax reviews its highest-ever Internet Promoter Rating since rolling out nationwide digital capabilities, pushed by record-high satisfaction amongst on-line and hybrid consumers.
With over 250 shops nationwide and 50,000+ vehicles in stock, CarMax affords options like categorical pickup, dwelling supply inside 60 miles of choose shops, and a two-minute on-line automobile shopping for provide legitimate for seven days.
CarMax (NYSE:KMX), il più grande rivenditore di auto usate degli Stati Uniti, ha presentato un nuovo posizionamento del marchio e il declare “Wanna Drive?“, che sostituisce lo slogan in uso da 20 anni. L’iniziativa mette in luce l’esperienza omnicanale di CarMax, che permette ai clienti di acquistare senza soluzione di continuità on-line, in negozio o combinando entrambe le modalità.
L’azienda lancerà una campagna creativa con il CarMax Home Band, con spot in TV, streaming, social, digitale e audio. La campagna sottolinea il protagonismo del cliente e il controllo nel percorso d’acquisto dell’auto. CarMax segnala il suo Internet Promoter Rating più alto di sempre da quando ha introdotto le funzionalità digitali a livello nazionale, trainato da livelli document di soddisfazione tra chi acquista on-line o con modalità ibride.
Con oltre 250 punti vendita in tutto il Paese e più di 50.000 auto in inventario, CarMax offre servizi come il ritiro espresso, la consegna a domicilio entro 60 miglia da alcuni negozi e un’offerta di acquisto on-line in due minuti valida per sette giorni.
CarMax (NYSE:KMX), el mayor minorista de coches usados del país, ha presentado un nuevo posicionamiento de marca y el lema “Wanna Drive?“, que reemplaza su eslogan de 20 años. La iniciativa destaca la experiencia omnicanal de CarMax, que permite a los clientes comprar de forma fluida en línea, en tienda o combinando ambas opciones.
La compañía lanza una campaña creativa con la CarMax Home Band, con anuncios en TV, streaming, redes sociales, digital y audio. La campaña pone énfasis en el empoderamiento del cliente y el management en el proceso de compra del vehículo. CarMax informa su Internet Promoter Rating más alto hasta la fecha desde que desplegó capacidades digitales a nivel nacional, impulsado por niveles de satisfacción récord entre los compradores on-line y los híbridos.
Con más de 250 tiendas en todo el país y más de 50.000 coches en inventario, CarMax ofrece servicios como recogida exprés, entrega a domicilio dentro de 60 millas desde tiendas seleccionadas y una oferta de compra on-line en dos minutos válida durante siete días.
CarMax (NYSE:KMX)는 미국 최대의 중고차 소매업체로서 20년 된 슬로건을 대체하는 새로운 브랜드 포지셔닝과 태그라인 “Wanna Drive?“를 공개했습니다. 이번 변화는 온라인과 오프라인을 아우르는 옴니채널 경험을 강조해 고객이 온라인, 매장 또는 두 방식을 유연하게 오가며 구매할 수 있음을 보여줍니다.
회사는 CarMax Home Band를 내세운 크리에이티브 캠페인을 TV, 스트리밍, 소셜, 디지털, 오디오 플랫폼 전반에 걸쳐 전개합니다. 캠페인은 자동차 구매 과정에서 고객의 주도권과 선택권을 강조합니다. CarMax는 전국적인 디지털 기능 도입 이후 역대 최고 Internet Promoter Score를 기록했으며, 이는 온라인 및 하이브리드 쇼핑 고객의 만족도가 사상 최고를 경신한 데 힘입은 결과라고 밝혔습니다.
전국에 250개 이상의 매장과 50,000대 이상의 차량 재고를 보유한 CarMax는 익스프레스 픽업, 일부 매장 기준 60마일 이내의 홈 딜리버리, 2분 내 온라인 차량 구매 제안(7일간 유효) 등의 서비스를 제공합니다.
CarMax (NYSE:KMX), le plus grand revendeur de voitures d’event du pays, a dévoilé un nouveau positionnement de marque et le slogan « Wanna Drive? », qui remplace son ancienne accroche datant de 20 ans. L’initiative met en avant l’expérience omnicanale de CarMax, permettant aux shoppers d’acheter en ligne, en magasin ou de combiner les deux en toute fluidité.
L’entreprise lance une campagne créative avec le CarMax Home Band, diffusée à la télévision, sur les plateformes de streaming, les réseaux sociaux, le digital et l’audio. La campagne insiste sur l’autonomie et le contrôle du shopper tout au lengthy du parcours d’achat. CarMax annonce son meilleur Internet Promoter Rating à ce jour depuis le déploiement de ses capacités digitales à l’échelle nationale, porté par des niveaux de satisfaction document chez les acheteurs en ligne et hybrides.
Avec plus de 250 magasins à l’échelle nationale et plus de 50 000 véhicules en inventory, CarMax suggest des providers tels que le retrait categorical, la livraison à domicile dans un rayon de 60 miles depuis certains magasins et une offre d’achat en ligne en deux minutes, valable sept jours.
CarMax (NYSE:KMX), der größte Gebrauchtwagenhändler des Landes, hat eine neue Markenpositionierung und den Slogan “Wanna Drive?” vorgestellt und ersetzt damit seinen 20 Jahre alten Declare. Die Initiative hebt CarMax’ Omnichannel-Erlebnis hervor, das Kunden nahtloses Einkaufen on-line, im Geschäft oder im Wechsel zwischen beiden ermöglicht.
Das Unternehmen startet eine kreative Kampagne mit der CarMax Home Band und Schaltungen im TV, Streaming, Social, Digital und Audio. Die Kampagne betont die Selbstbestimmung und Kontrolle der Kunden beim Autokauf. CarMax meldet den höchsten Internet Promoter Rating in der Unternehmensgeschichte seit Einführung nationaler digitaler Funktionen, angetrieben durch rekordverdächtige Zufriedenheitswerte bei On-line- und Hybridkäufern.
Mit über 250 Filialen landesweit und mehr als 50.000 Fahrzeugen im Bestand bietet CarMax Providers wie Specific-Abholung, Hauslieferung innerhalb von 60 Meilen ab ausgewählten Standorten und ein zwei Minuten schnelles On-line-Kaufangebot, das sieben Tage lang gültig ist.
Optimistic
- Highest Internet Promoter Rating since digital capabilities launch
- File-high buyer satisfaction in on-line and hybrid buying
- Nationwide presence with over 250 shops and 50,000+ car stock
- Versatile omni-channel method combining on-line and in-store experiences
With its Omni-Channel Expertise, CarMax Places the Buyer within the Driver’s Seat
RICHMOND, VA, Aug. 25, 2025 (GLOBE NEWSWIRE) — CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used vehicles, is launching a brand new model positioning, spotlighting its seamless, industry-leading omni-channel expertise. After years of refining its mannequin to permit prospects to purchase on-line, in-store or swap between the 2 effortlessly, CarMax is setting a brand new normal of the car-buying journey with buyer empowerment at each step. To convey the customer-centric expertise to life and mirror the trendy expression of what CarMax stands for immediately, the model is retiring its former tagline that has been utilized in some type for greater than 20 years and unveiling its new “Wanna Drive?” tagline in its newest artistic spots, in partnership with artistic company 72andSunny Los Angeles.
Key Takeaways
- New model positioning: “Wanna Drive?” isn’t only a tagline – it’s a dedication that at CarMax, the client is empowered to purchase their method, with the readability, confidence and management to navigate the journey on their phrases.
- Trade-leading omni-channel method: CarMax prospects can seamlessly store on-line, in-store, or swap between the 2 effortlessly. The shopper is within the driver’s seat: they drive the the place, the when, the how – CarMax is their copilot with no matter help they want.
- Inventive Launch: Making their debut in a brand new anthem spot immediately is the CarMax Home Band, who signify the bodily manifestation of confidently proudly owning the car-buying and promoting journey. The brand new spots (:30, :15 and :06) are half of a bigger advertising ecosystem delivering a phased rollout throughout channels together with linear TV, streaming, social, digital and audio.
How does CarMax differ from different automotive retailers?
CarMax is the one nationwide retailer — in comparison with conventional and online-only sellers — that gives this degree of integration and adaptability throughout channels, assembly the most important, and rising, phase of used automobile consumers the place they need to store, with the perfect of on-line and in-store experiences. Whether or not prospects need to purchase on-line and benefit from categorical decide up in retailer, prequalify for financing on-line and check drive totally different makes and fashions in particular person, or toggle between experiences with ease, CarMax empowers prospects to buy their method on their phrases.
“CarMax is coming into a daring new chapter and we’re able to share it proudly with the world,” stated Sarah Lane, CMO, CarMax. “This can be a defining model second, one which transcends a single marketing campaign. Our new model positioning celebrates what prospects love most about buying with us: feeling empowered to do it their method. We’re bringing recent power to our model whereas staying true to what has at all times set us aside — honesty, integrity, and innovation.”
As automobile buying enters a brand new period, CarMax helps paved the way with customer-focused innovation. Its Internet Promoter Rating — which measures how seemingly prospects are to advocate a model — is the best it has been since CarMax rolled out its digital capabilities nationwide. The rise is pushed by record-high satisfaction amongst CarMax prospects buying on-line, in addition to these utilizing a mixture of on-line and in-store choices, exhibiting that the omni-channel method is actually resonating with prospects.
What’s the CarMax “Wanna Drive?” tagline all about?
The brand new “Wanna Drive?” tagline brings the omni-channel expertise to life and highlights how prospects really feel so assured and in management with the CarMax expertise, it’s as if they’ve their very own private band hyping them up at each step of the method. This new tagline replaces “The way in which automobile shopping for needs to be,” that was utilized in some type for greater than 20 years and established CarMax as a challenger within the {industry}. As CarMax, its prospects and the {industry} have advanced, “Wanna Drive?” displays the model’s ongoing dedication to placing the client in management and making the automobile shopping for or promoting course of extra empowering than ever.
How is the CarMax “Wanna Drive?” marketing campaign launching?
- Anthem Spot Idea: Within the upbeat :30, :15, and :06 spots, the all-new CarMax Home Band follows prospects all through their car-buying and -selling journeys, singing feel-good anthems that remember each step of the way in which — showing because the bodily manifestation of confidently proudly owning the method.
- The CarMax Home Band: The core of the band is the comedy trio Wolves of Glendale, made up of Tom McGovern (keyboard), Ethan Edenburg (guitar and vocals), and Eric Jackowitz (drums), and rounded out with two standout artists: acclaimed saxophonist Marta Tiesenga and bassist/multi-instrumentalist Jay Hemphill.
- Credit: The songs had been composed by Montreal-based artist and producer Lubalin. The spots had been directed by filmmaker Kate Hollowell of Epoch Movies.
- Launch Particulars: Media technique, planning, and shopping for is being led by Digitas, CarMax’s new media company of document, guaranteeing the artistic and messaging reaches audiences throughout key platforms and touchpoints.
- Beginning immediately, the anthem spot will premiere throughout a mixture of high-impact platforms and is one piece of a bigger ecosystem designed to point out up throughout client touchpoints from linear TV and streaming to key digital, social and audio platforms, to influencers and potential activations and cultural moments.
“Partnering with CarMax to launch a completely new model platform has been a kind of dream collaborations — a joyful mix of ambition, belief, and enjoyable,” stated Maddie McDowell, Group Inventive Director, 72andSunny Los Angeles. “Collectively, we reimagined each touchpoint to mirror a daring promise: the client is in management right here. The brand new tagline, ‘Wanna Drive?’ says all of it. It’s not simply an invite—it’s a mindset. This can be a model tossing over the keys and saying, ‘So, how do you need to do that?’”
Two of the primary spots from this marketing campaign will be discovered here and here.
For extra info and to promote, store or browse to your subsequent automobile, go to carmax.com.
COMPANY: CarMax
CAMPAIGN NAME: Wanna Drive?
LAUNCH DATE: August 25, 2025
AGENCY: 72andSunny Los Angeles
LOCATION: Richmond, VA
About CarMax
- Based greater than 30 years in the past, CarMax got down to essentially change the way in which folks purchase used vehicles — providing the honesty and transparency prospects deserve. It was the unique disruptor to introduce a real “no-haggle” car-buying mannequin, setting a brand new normal for the {industry}.
- Immediately, CarMax has grown into the nation’s largest retailer of used vehicles with greater than 250 shops nationwide and greater than 30,000 associates, and is proud to have been acknowledged for 21 consecutive years as one of many Fortune 100 Greatest Corporations to Work For®.
- At CarMax, prospects are within the driver’s seat. Whether or not buying on-line, in-store, or a mixture of each, we make the method seamless and empowering — providing steerage at each step so you’re feeling assured in your buy.
- CarMax offers prospects the flexibleness to purchase a car on-line and both decide it up rapidly in-store via categorical pickup or have it delivered to their dwelling or office with dwelling supply (accessible inside a 60-mile radius of choose shops).
- For patrons buying and selling in or promoting, CarMax will purchase your automobile — even in the event you don’t purchase theirs. Get a web based provide in two minutes or much less; it’s good for seven days to check choices.
- Prospects can store CarMax’s nationwide stock of greater than 50,000 vehicles with upfront pricing, and have the choice to ship to the client’s native retailer (price and restrictions might apply), with no strain to purchase.
- For extra info, go to carmax.com.
About 72andSunny
72andSunny is a worldwide advertising company who unlock potentialities for the world’s most formidable manufacturers. With workplaces in Amsterdam, Los Angeles, New York, and Sydney, 72andSunny leads with unparalleled technique, disruptive creativity, and is pushed to broaden and diversify the artistic class. Acknowledged 14 instances by Advert Age’s A-Listing and honored as “Company of the 12 months” by each Adweek and Advert Age, 72andSunny continues to push the boundaries of innovation. For extra info, go to 72andSunny.com and on Instagram: @72andSunny.
- CarMax is Shaping the Future of Car Shopping with New “Wanna Drive?” Brand Positioning and Tagline
- CarMax is Shaping the Future of Car Shopping with New “Wanna Drive?” Brand Positioning and Tagline
Public Relations CarMax (855) 887-2915 PR@CarMax.com
FAQ
What’s CarMax’s new model tagline in 2025?
CarMax’s new tagline is ‘Wanna Drive?‘, changing their earlier slogan ‘The way in which automobile shopping for needs to be’ that was used for over 20 years.
How can prospects purchase a automobile via CarMax’s omni-channel expertise?
Prospects can store on-line, in-store, or mix each strategies. They will purchase on-line with categorical pickup in-store, get dwelling supply inside 60 miles of choose shops, or swap between on-line and in-store buying seamlessly.
What’s CarMax’s present market place in 2025?
CarMax is the nation’s largest retailer of used vehicles with over 250 shops nationwide, greater than 30,000 associates, and a listing exceeding 50,000 autos.
How lengthy does CarMax’s on-line automobile shopping for provide stay legitimate?
CarMax’s on-line automobile shopping for affords are legitimate for seven days, and prospects can obtain a proposal in two minutes or much less, even when they do not purchase a CarMax car.
What supply choices does CarMax provide in 2025?
CarMax affords categorical pickup in-store and dwelling supply inside a 60-mile radius of choose shops, permitting prospects to decide on their most popular supply technique.
