Canela Media, a number one expertise and innovation multicultural media firm, at present introduced that its Information Science Group has been acknowledged within the class of Greatest Information Group within the 2025 Digiday Know-how Awards.
The Digiday Know-how Awards replicate the speedy evolution of digital advertising and marketing, the place AI-powered personalization, omnichannel programmatic methods and privacy-first approaches are driving innovation.
The info crew is led by Vice President, Information Science and Analytics Suyash Gandhi, a seasoned chief, product supervisor and technologist with over 10 years of expertise in media, advertising and marketing expertise, buyer knowledge platforms, knowledge merchandise, analytics, and e-commerce buyer lifecycle reporting to Peter Gonzalez, Canela Media’s Chief Know-how Officer. By integrating AI, scalable knowledge pipelines, and automation, Canela Media’s Information Science crew has set a brand new customary for data-driven decision-making in media and leisure. What was as soon as an untapped asset, knowledge, has develop into a development engine that powers smarter promoting, environment friendly content material investments, and extremely optimized advertising and marketing methods.
“Canela Media’s Information Science is a useful firm heart of excellence, proving that knowledge is a vital aspect to shaping the way forward for digital media,” stated Isabel Rafferty Zavala, Co-Founder and CEO of Canela Media. “As an innovation tech-driven knowledge media firm, Canela Media is poised to ascertain itself as a market chief via its best-in-class and sturdy end-to-end knowledge options providing unparalleled entry to first-party based mostly deterministic knowledge merchandise and benchmarking capabilities.”
Key Initiatives & Achievements embody:
- Canela Viewers Segments (CAS) – Canela Media’s unique and distinctive proprietary OTT-first celebration based mostly deterministic knowledge product delivers superior viewers concentrating on with extra scale, extra accuracy, and, finally, extra precision to assist manufacturers successfully join with U.S. Hispanic audiences throughout each English and Spanish-language OTT platforms. Launched in Could 2024, CAS provides unparalleled scale, reaching 76 million distinctive units that generate 20 million Canela IDs and proprietary viewers options
- Actual-time Marketing campaign Optimization – Canela Media developed an AI-based anomaly detection mannequin that constantly tracks key promoting KPIs, mechanically flagging efficiency anomalies. This has empowered Advert Tech and Advert Ops groups to take a proactive strategy, resolving points inside minutes as a substitute of hours or days, guaranteeing optimum marketing campaign efficiency and minimal advert spend inefficiencies.
- Content material Acquisition Profitability Engine – Canela Media constructed a content material acquisition profitability engine that predicts the probability of producing revenue and rising consumer engagement earlier than buying new content material. This instrument has remodeled Canela Media’s content material technique, enabling our crew to make smarter investments, optimize programming, and maximize viewer retention.
- Consumer Acquisition Optimization Modeling – The Canela Media crew helped develop a sophisticated advertising and marketing KPI fashions to optimize consumer acquisition efforts,, fine-tune viewers cohort segmentation, and maximize consumer worth and ROI. These fashions present actionable insights that drive smarter, extra environment friendly development and monetization methods.
By means of AI-driven insights, automation, and predictive analytics, Canela Media’s Information Science crew has constructed modern options and fashions that empower decision-making and maximize effectiveness throughout the enterprise.
