Jimmer Fredette isn’t simply rewriting his personal story—he’s seeking to reshape a whole sport.
On a current look on The Right this moment Present, the previous BYU sensation shared his pleasure about taking over a robust new position: managing director of USA Males’s 3×3 basketball. His mission? Easy, however bold. “We’re making an attempt to carry some extra notoriety to the 3×3 recreation right here within the U.S.,” Fredette stated. “I’m excited to be part of it… and be capable of hopefully win one thing in LA.”
Fredette’s journey from Provo legend to worldwide basketball ambassador is well-documented. In 2011, he was the NCAA’s Nationwide Participant of the 12 months, averaging 28.9 factors per recreation whereas electrifying Cougar Nation. Now, at 36, he’s pivoting from scorer to strategist, tasked with constructing the teaching employees and participant pool for a sport nonetheless carving out its American id.
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After retiring from skilled basketball in April, Fredette’s appointment got here swiftly—however not surprisingly. USA Basketball CEO Jim Tooley praised him as a “beloved athlete on the halfcourt” and a “pure match” for this pioneering position. Fredette’s aggressive resume consists of gold medals from the 2023 Pan American Video games and 2022 AmeriCup, and a stint on the U.S. staff on the 2024 Paris Olympics.
The U.S. males’s 3×3 staff fell brief in Paris, lacking the rostrum after Fredette suffered a tournament-ending harm. That loss nonetheless stings—nevertheless it’s fueling his imaginative and prescient for 2028. “I’m decided to assist construct a sustainable program for years to return,” he stated. His management marks the primary time USA Basketball has named a devoted figurehead to supervise the 3×3 males’s nationwide program.
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Fredette’s BYU days have been legendary—however his subsequent act may simply be his most impactful. Cougar followers, take discover: Jimmer isn’t finished successful. He’s simply moved to a brand new court docket.
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