Burberry CEO Jonathan Akeroyd discusses the corporate’s technique to elevate the model within the luxurious sector, why the UK tourism market is lagging behind mainland Europe, and plans to broaden into the equipment market with its new artistic director, Daniel Lee. He speaks with Francine Lacqua at London’s Bond Avenue Station, which the model has taken over and renamed “Burberry road station” to advertise its present at London Trend Week on Monday.
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