SYDNEY, AUSTRALIA – Australian retail large BIG W has partnered with Bread Company to launch an bold stay purchasing initiative, aligning the model with one of the transformative developments in world e-commerce.
Amid shifting client expectations and the demand for extra immersive, real-time retail experiences, BIG W is embracing stay video commerce as a strategic instrument to deepen buyer engagement, enhance interactivity and drive conversion. The transfer underscores a rising recognition that retail at the moment is as a lot about leisure and connection as it’s about comfort.
“Reside purchasing is greater than a development, it’s a game-changer for the way we are able to interact with our prospects – offering a price add expertise”, mentioned Sally McLean, Senior Supervisor Social Media at BIG W. “By working with Bread Company, we’re in a position to create interactive, high-energy purchasing experiences that not solely drive gross sales but additionally construct model affinity and belief in a manner conventional e-commerce can’t match.”
Via this partnership, BIG W is rolling out a sequence of interactive livestream purchasing occasions throughout its key classes together with Child, Well being and Magnificence, and Tech and Audio. The most recent spotlight is the extremely anticipated Toy Sale Reside, set to premiere on June 11, hosted by celebrated Australian comic Melinda Buttle.
Generally known as one of many nation’s most beloved annual retail occasions, the BIG W Toy Sale provides prospects early entry to a curated choice of high tier toys at aggressive costs. This yr’s version goes a step additional, permitting viewers to have interaction immediately with each the host and BIG W’s in-house Toy Professional in the course of the stay broadcast. Audiences can discover the most recent choices, entry unique offers and make purchases in real-time, all whereas having fun with a seamless and entertaining digital expertise.
The occasions, streamed through BIG W’s web site and social media platforms, incorporate a mix of curated product showcases, viewers polls, stay Q&A periods, and on the spot buying choices which create a real-time dialogue between the model and its prospects.
Bread Company, which describes itself as a “Story Promoting” specialist, brings complete experience to the collaboration. The company has crafted an end-to-end stay purchasing framework for BIG W, overseeing every part from strategic planning and artistic improvement to expertise choice, tech integration, manufacturing, and post-event amplification.
“Retail is at a turning level, and types that embrace stay and social commerce now can be forward of the curve”, mentioned Amaury Treguer, Co-Founding father of Bread Company. “BIG W understands that at the moment’s shoppers crave connection, comfort, and leisure multi functional expertise. Our job is to make that occur seamlessly whereas delivering actual enterprise impression.”
The partnership is already seeing robust outcomes, with early stay purchasing occasions driving excessive engagement charges, together with common viewer time per occasion of greater than 8 minutes and substantial conversion numbers.
