So, this afternoon we have been handled to a brand-new DOOM: The Dark Ages trailer right here, as Bethesda begins to ramp up its advertising and marketing efforts earlier than subsequent month’s launch. Usually, that’d be a reasonably customary factor to occur, proper? Nicely, you’d suppose so, till you truly watch the trailer by – after which issues get a bit bizarre.
Id Software program’s Hugo Martin kicks off the above video by immediately addressing PS5 gamers. “Howdy everybody on the market in Sony land”, Martin opens with, earlier than introducing followers to DOOM’s new ‘Cosmic Realm’ space featured in The Darkish Ages. Nowhere within the clip is Microsoft or Xbox talked about… in any respect.
The id Software program recreation director then closes out the entire trailer by saying the crew “needs to provide the Sony followers one thing particular”.
“There’s a lot extra to be trustworthy, that we nonetheless have but to share, however we simply wished to provide the Sony followers one thing particular as we head into launch. We can not wait to share this expertise with you […] it performs incredible on the PlayStation 5, and naturally, the PlayStation 5 Professional.”
It appears, based mostly on this trailer and an accompanying e-mail we have obtained, that Bethesda has collaborated immediately with PlayStation on this – which simply feels a bit odd for an Xbox first-party title. We have simply gone into element about how the team’s new multiplatform strategy is starting to make sense — significantly for the video games themselves — however Microsoft’s advertising and marketing may want a bit extra work to make Xbox followers really feel like they continue to be a major focus.
