Jaipur: Tourism minister Diya Kumari Thursday pitched for the promotion of live performance, convention, and occasion tourism to diversify Rajasthan’s choices because it seeks to enhance its rankings nationally. The tourism division is already sponsoring occasions just like the IIFA Silver Jubilee, Jaipur Lit Fest, Runway Pageant, Polo Cup, and cyclothons.
Talking on the Financial Instances Rajasthan Enterprise Summit, the tourism minister stated these actions will bridge the hole between the season and low season. Nevertheless, senior officers of the division stated the precedence can be on additional growing heritage tourism.
Rajesh Yadav, principal secretary (Tourism), stated they’re planning to revive the historic havelis of Shekhawati, which have excessive potential for heritage tourism. Yadav stated Rajasthan was positioned at fifth place as essentially the most visited state, and the goal is to safe the third place nationally inside three years, particularly in international vacationer arrivals.
Whereas the brand new tourism coverage, which Yadav stated might be rolled out this 12 months, is prone to promote a mix of outdated and fashionable experiences, the business feels that heritage can’t be neglected.
Surendra Singh Shahpura, senior vp of the Federation of Hospitality and Tourism of Rajasthan, stated heritage properties want further govt assist.
“To make the expertise genuine, we spend on native artisans for designs, murals, and frescoes yearly. If the govt. can assist us, extra entrepreneurs can be interested by heritage tourism, which has historically been Rajasthan’s important power,” stated Shahpura.
With the frenzy of motels and the quick improvement of different tourism experiences, a scarcity of expert personnel has emerged as a significant concern. Karan Rathore, chairperson of the Companies Export Promotion Council (SEPC), stated, “The govt. ought to assist initiatives to create extra expert folks to maintain tempo with the event of the sector.”
