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    Home » Australia could tax Google, Facebook and other tech giants with a digital services tax – but don’t hold your breath
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    Australia could tax Google, Facebook and other tech giants with a digital services tax – but don’t hold your breath

    morshediBy morshediMay 28, 2025No Comments5 Mins Read
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    Australia could tax Google, Facebook and other tech giants with a digital services tax – but don’t hold your breath
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    Tech giants like Google, Fb and Netflix make billions of {dollars} from Australian customers yearly. However most of these earnings usually are not taxed right here.

    To deal with this tax hole, some nations have launched a brand new sort of tax referred to as the digital companies tax, or DST. It applies to income earned from customers in a rustic, even when the corporate has no bodily operations there. Some European Union member nations, the UK and Canada have all launched such a tax.

    In Australia, it’s estimated the 5 largest tech giants recorded A$15 billion in income in Australia final 12 months, however mixed they paid only $254 million in tax.

    Australia has by no means contemplated imposing an identical tax. New Zealand tried but backed down final week after the US threatened to impose larger tariffs on New Zealand items.

    So what’s holding Australia again?

    How Twentieth-century tax treaties create Twenty first-century issues

    To know why Australia thinks its hands are tied on the taxation of the multinational tech giants, we have to step again in time.

    About 100 years in the past, Australia and different developed nations determined to tax residents on all their revenue earned worldwide, whereas non-residents had been taxed only on income earned locally.

    After the second world battle, Australia entered into tax treaties so international firms promoting to Australian clients would not be taxed right here. As an alternative, these firms’ dwelling nations would tax all their earnings.

    Because the world moved to digital merchandise this century, it grew to become straightforward for large multinational enterprises providing promoting on social media (equivalent to Fb and Instagram), promoting on search platforms (Google), and streaming companies (Netflix) to offer these companies from overseas. Little or no exercise is performed by native branches.

    However nations the place the gross sales are made have more and more questioned the knowledge of getting forfeited their taxing rights over revenue by international suppliers.

    The rise of the digital companies tax

    The plain answer would have been to renegotiate the treaties. This may restore the best of nations like Australia to tax international firms’ earnings comprised of native clients or customers.

    Nevertheless, treaty renegotiation is sluggish and sophisticated. So a number of European nations, starting with France in 2019, got here up with a short-cut answer.

    They launched a discrete new tax on gross sales of digital companies, referred to as digital companies taxes (DSTs). Whereas the particular design varies by nation, most DSTs apply a low tax price, usually between 3% and 5%, on income somewhat than earnings. They aim massive digital platforms that earn cash from customers inside the taxing nation, whatever the firm’s location.

    As a result of DSTs are levied on income and are structured as separate from revenue tax, governments argued they might be launched with out breaching revenue tax treaties.

    The brand new taxes quickly became popular and spread widely.
    In Australia, the Greens have referred to as for a DST, however each main events have remained steadfast in their objection to a brand new tax. That is as a result of concern that the US could impose retaliatory tariffs on Australian items.

    US tech bosses at the inauguration of President Trump: (from left to right) CEO of Meta Mark Zuckerberg, Lauren Sanchez, Amazon founder Jeff Bezos, CEO of Google Sundar Pichai and X CEO Elon Musk.

    US tech bosses on the inauguration of President Trump: (from left to proper) CEO of Meta Mark Zuckerberg, Lauren Sanchez, Amazon founder Jeff Bezos, CEO of Google Sundar Pichai and X CEO Elon Musk.
    Julia Demaree Nikhinson/AFP

    How large is the tax loss?

    Australians are enthusiastic customers of digital merchandise. Relying on which firms are included within the calculation, the annual revenues differ between $15 billion and $26 billion a 12 months, however solely a fraction of that’s taxed right here.

    At a time when the federal price range is forecasting deficits for the foreseeable future, Australia is foregoing doubtlessly thousands and thousands in misplaced income from these digital giants.

    Whereas Australia has averted a DST as an answer to the revenue tax loss, it has been keen to control and tax international digital firms in different methods.
    Australia collects 10% items and companies tax, or GST, on digital services provided to Australian companies, together with streaming platforms and app subscriptions.

    This helps guarantee international suppliers are taxed equally to home ones relating to the GST.

    Australia has additionally imposed non-tax obligations on digital giants such because the requirement that digital platforms pay Australian media outlets for utilizing their information content material.




    Learn extra:
    Australia’s ‘coercive’ news media rules are the latest targets of US trade ire


    Severe hurdles for reform

    In February, the Trump administration described DSTs as instruments utilized by international governments to “plunder American companies” and warned retaliatory tariffs could be imposed in response.

    The accompanying White Home fact sheet singled out Australia and Canada, arguing the US digital economic system dwarfs these nations’ whole economies. It prompt any try and tax US tech firms wouldn’t go unanswered.

    Six weeks later, the US imposed a ten% tariff on most Australian exports to the US and a 25% tariff on metal and aluminium exports.

    The US sees its penal tariff plans as a helpful negotiating software to strain buying and selling companions into retreat on a broad vary of peripheral complaints, together with the digital companies tax.

    Thus far, solely two nations have retreated: New Zealand and India. Different nations are standing agency.

    In Australia, the Greens have referred to as for the adoption of a DST, however the present and previous governments stay agency of their opposition. There’s concern about antagonising the US at a fragile time when our broader commerce relations are below scrutiny.

    For the foreseeable future, the digital giants will proceed to earn billions from Australian customers. Most of these earnings will stay past the attain of Australian tax regulation.



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