Asahi Tremendous Dry and Arsenal have immediately introduced a brand new international partnership that can see Japan’s primary beer develop into the membership’s Official Beer Companion.
The partnership will see Asahi UK achieve unique pouring rights for lager, ale and cider on the membership’s house floor, Emirates Stadium, serving supporters on matchdays throughout each males’s and ladies’s fixtures from the start of the 2025/26 season.
Asahi’s world-class manufacturers – Asahi Tremendous Dry, Cornish Orchards and Meantime – will likely be served at bars all through Emirates Stadium and showcased to supporters via new, revamped bars and branding.
The settlement may even see Arsenal legends develop into a part of new digital content material and campaigns, connecting with Arsenal’s supporters all over the world.
Juliet Slot, Arsenal’s Chief Industrial Officer, mentioned: “We’re delighted to welcome Asahi as our new official beer associate – one of many world’s most recognised and fashionable beer manufacturers. Our supporters are on the coronary heart of every little thing we do, and this partnership marks one other step ahead in enhancing the matchday expertise and connecting with our Gooners across the globe. We’re proud to have manufacturers like Asahi spend money on our ambition and be a part of us on our journey to win main trophies.”
Rob Hobart, Advertising Director for Asahi UK, mentioned: “Partnering with a worldwide powerhouse like Arsenal to carry our vary of Tremendous Premium Beers and Cider, to supporters in London and all over the world, is really thrilling.”
“We’ll carry Gooners a brand new vary of our greatest merchandise for matchdays, led by Asahi Tremendous Dry, supporting us to develop our presence in London and the Southeast. This collaboration marks an thrilling step in our journey as a model, broadening our attain and constructing significant connections with soccer supporters.”
Asahi Tremendous Dry is driving development out there, up by +33% in worth gross sales vs 10.4% for the premium draught lager class and the model delivered £68m in development within the newest yr.
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