Align Expertise Launches Skilled Advertising Initiative That includes Medical doctors on the Forefront of Digital Orthodontics and Their Tales in Reworking Extra Than 20M Smiles With Invisalign® Aligners
- New skilled advertising and marketing initiative celebrates the function medical doctors play in digital orthodontics and supplies a platform to encourage others by their private tales.
- Initiative underscores Align’s 20M Invisalign Smiles milestone: “20M smiles, 20M tales, countless prospects.”
- Preliminary campaigns will spotlight orthodontists throughout the Europe, Center East and Africa (“EMEA”) area and North America adopted by Common Practitioner dentists.
Align Expertise, Inc. (“Align”) (Nasdaq: ALGN), a number one world medical machine firm that designs, manufactures, and sells the Invisalign® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software program for digital orthodontics and restorative dentistry, in the present day introduced a brand new skilled advertising and marketing initiative spanning throughout the EMEA area and North America to supply medical doctors with a platform to share their tales about reworking smiles and altering lives for his or her sufferers and practices. The initiative consists of regional campaigns that commemorate medical doctors’ achievements by showcasing quite a lot of actual, emotional, and provoking tales, every shining a light-weight on the significant work that medical doctors do each day.
This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/news/home/20250522012509/en/
Align’s new skilled advertising and marketing initiative celebrates the function medical doctors play in digital orthodontics.
“The assist, belief, and experience of our physician prospects world wide are vital elements in all that we do,” mentioned Joe Hogan, president and CEO, Align Expertise. “They constantly encourage every of us in how they mix Align digital instruments and expertise with their data and experience to enhance oral well being and to remodel smiles and alter lives for his or her sufferers.”
This initiative is an overarching, ongoing effort to acknowledge and rejoice medical doctors, their practices, and their sufferers. With an preliminary concentrate on orthodontists, these campaigns use compelling, relatable quick kind movies of genuine medical doctors’ tales shared throughout a number of media platforms to spotlight a novel journey, a problem overcome, or a significant reference to sufferers.
The primary two iterations of the marketing campaign are launching within the EMEA area and North America, with tales launched all year long on devoted touchdown pages:
- The “We See Your Brilliance” marketing campaign will likely be out there digitally throughout EMEA beginning on Might 23rd in 7 languages and on the European Aligner Society (EAS6) Congress 2025 in Rhodes. Hyperlink to marketing campaign: https://www.invisalign.co.uk/provider/we-see-your-brilliance
- “The Innovators Behind the Smile” marketing campaign will likely be out there digitally in North America beginning on Might 22nd. Hyperlink to marketing campaign: https://www.invisalign.com/provider/invisalign-solutions/for-orthodontists/innovators
“A smile can really rework a life—and behind each assured smile is the experience, dedication, and brilliance of a health care provider. Their work goes far past aligning tooth; it’s about restoring confidence and altering lives. This marketing campaign is a tribute to all medical doctors and their workers, whose ardour and precision go away an enduring influence,” mentioned Khilola Shukurova, Align vice chairman advertising and marketing, EMEA.
“Medical doctors the world over have remodeled smiles and altered the lives of sufferers – from children to teenagers to adults of all ages,” mentioned Kamal Bhandal, Align senior vice chairman, International Model, Shopper and Americas Advertising. “This marketing campaign shines a light-weight on the innovators behind the grins – the medical doctors in native communities world wide. We stay up for sharing and celebrating their inspirational tales of reference to their sufferers and constructing assured new smiles.”
About Align Expertise, Inc.
Align Expertise designs and manufactures the Invisalign® System, probably the most superior clear aligner system on the earth, iTero™ intraoral scanners and companies, and exocad™ CAD/CAM software program. These expertise constructing blocks allow enhanced digital orthodontic and restorative workflows to enhance affected person outcomes and apply efficiencies for over 281.4 thousand physician prospects and are key to accessing Align’s 600 million client market alternative worldwide. Over the previous 28 years, Align has helped medical doctors deal with over 20.1 million sufferers with the Invisalign System and is driving the evolution in digital dentistry by the Align™ Digital Platform, our built-in suite of distinctive, proprietary applied sciences and companies delivered as a seamless, end-to-end answer for sufferers and shoppers, orthodontists and GP dentists, and lab/companions. Go to www.aligntech.com for extra info.
For extra details about the Invisalign System or to seek out an Invisalign physician in your space, please go to www.invisalign.com. For extra details about the iTero digital scanning system, please go to www.itero.com. For extra details about exocad dental CAD/CAM choices and a listing of exocad reseller companions, please go to www.exocad.com.
Invisalign, iTero, exocad, Align, Align Digital Platform and iTero Lumina are logos of Align Expertise, Inc.
Align Expertise, Inc.
Madelyn Valente
(909) 833-5839
mvalente@aligntech.com
Zeno Group
Sarah Karlson
(828) 551-4201
sarah.karlson@zenogroup.com
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