Adobe on Wednesday (Feb 12) launched the primary public model of a synthetic intelligence device that may generate video clips and revealed how a lot it’ll cost however stated it is not going to set pricing for main customers reminiscent of studios till later this yr.
The Firefly Video Mannequin, as Adobe is looking the service, will compete towards Sora, a mannequin developed by ChatGPT creator OpenAI, and startup Runway, each of which at present supply video-generation companies. Fb proprietor Meta Platforms has additionally developed a video-generation AI mannequin however has not given a timeline for when will probably be launched.
Adobe’s mannequin differs from its rivals as a result of it’s geared towards producing clips that can match into how movie and tv studios use Premiere Professional, its flagship video enhancing software program.
To that finish, lots of the options that Adobe is emphasizing revolve round feeding current pictures into the video mannequin and asking it to generate clips that repair or increase on pictures that have been taken on an actual manufacturing set however that didn’t come out fairly proper.
Adobe stated the service will generate five-second clips at 1080p decision. Whereas that’s shorter than the clips of as much as 20 seconds generated by OpenAI’s service, Adobe executives stated the vast majority of particular person clips in most productions are solely three seconds.
Adobe stated a consumer can generate 20 clips per thirty days for US$9.99 and 70 clips for US$29.99. That compares with 50 movies for US$20 per thirty days with OpenAI’s plan at a decrease decision and a US$200 OpenAI plan that may deal with longer higher-resolution movies.
Adobe can also be engaged on a “Premium” pricing plan for studios and different high-volume video customers and can launch these pricing particulars later this yr. Alexandru Costin, Adobe’s vice chairman of generative AI, stated the corporate is working to generate 4K video and can stay targeted on high quality somewhat than longer clips.
“We truly suppose that nice movement, nice construction, nice definition scheme, making the precise clip seem like it was movie, is extra necessary than making an extended clip that is unusable,” Costin advised Reuters.
