Bottega Veneta has partnered with Yu Xiuhua, one in every of China’s most generally recognized poets, to create ‘A Poetic Dialog,’ an interactive poetry set up that displays the model’s understated method to luxurious.
Unveiled on the Rowing Membership in Shanghai, the mission options 1000’s of copies of Xiuhua’s anthology In Such a Staggering World, organized in a hanging three-dimensional show formed just like the Bottega Veneta wordmark. Guests are invited to have interaction with the set up and take dwelling a replica of the guide.
Yu Xiuhua, born in 1976 in a rural village in Hubei Province, started writing poetry in her twenties. She rose to nationwide prominence in 2014 when her poem I Crossed Half of China to Sleep with You went viral on-line, cementing her standing as a robust voice in modern Chinese language literature.
Based in 1966 close to Venice by a bunch of artisans, Bottega Veneta is famend for its dedication to craftsmanship and its distinctive no-logo design ethos, an method that aligns with the quiet great thing about Xiuhua’s poetry.
Need to go deeper? Ask The Drum
Credit
Marketing campaign identify: A poetic dialog
LePub
World chief government officer LePub, chief artistic officer LePub Worldwide: Bruno Bertelli
World chief artistic officer: Cristiana Boccassini
World co-chief artistic officer: Mihnea Gheorghiu
Govt artistic director LePub Singapore: Stephan Schwarz
Artistic director: Marie Poumeyrol
Artistic director: Sandra Daring
Affiliate artistic director: Yucy Wang
Affiliate artistic director: Giuseppe Vescovi
Artwork director: Joao Araujo
Copywriter: Ruben De Barros
Head of consumer companies: Giada Salerno
Account director: Lucia Nani
World chief technique officer: Bela Zeimann
World chief technique officer: Sol Gahfoor
Technique director: Iva Boksic
World head of public relations and communication: Isabella Cecconi
Chief manufacturing officer: Francesca Zazzera
Head of manufacturing: Federico Fornasari
Head of video manufacturing: Anna Sica
Producer: Edward Petrea
Editor (case movie): Enrico Munarini
Colour grading (case movie): Luca Parma
