In a transfer that’s ruffled quite a lot of feathers in North India, Aamir Khan has unexpectedly concerned himself within the Coolie (Hindi) launch technique – regardless of doing a mere prolonged visitor look within the movie.
Aamir Khan intervenes in Coolie launch: Makes direct name to PVR-Inox, seeks premium showcasing forward of Warfare 2 conflict
The prolonged cameo, pitched as a goodwill gesture towards Rajinikanth, was performed by Aamir Khan at no cost. However now, Aamir has reportedly referred to as PVR-Inox boss Ajay Bijli immediately, aggressively requesting premium showcasing for Coolie throughout the nation, and has even pushed the multiplex chain to do a advertising tie-up with the Rajinikanth starrer in North India. The decision has left the PVR-Inox group shocked. “Aamir has no monetary stake in Coolie. This wasn’t anticipated,” mentioned a supply near the matter to Bollywood Hungama.
Trade insiders imagine that is much less about friendship and extra about enterprise. Warfare 2, starring Hrithik Roshan, NTR Jr., and Kiara Advani, and backed by Aditya Chopra’s YRF, is being positioned as the subsequent mega franchise occasion. Caught within the center is PVR-Inox, now strolling a tightrope between two giants: YRF and Solar Footage. The cellphone name from Aamir, insiders say, has induced nervous murmurs inside the exhibition chain, given his long-standing relationship with Ajay Bijli and a historical past of last-minute interventions.
What ought to have been an easy launch has now changed into a battleground of egos, leverage, and legacy. And as all the time in Bollywood, the actual present begins off-screen. Curiously, each Aamir Khan and NTR Jr. are doing a movie on DadaSaheb, and the off-screen battle makes issues much more intense.
Additionally Learn: Rajinikanth vs Hrithik-NTR Jr. at box office: Coolie takes SHOCKING 6X lead over War 2 in US with 9 days to go!
Extra Pages: Coolie Box Office Collection
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