Skyscanner has launched its 2026 Journey Traits report, describing 2026 because the yr journey turns into private, from the locations travellers select to the rituals they construct into every journey. The report notes that holidays will now not be an escape from actual life however a solution to really feel extra linked to it.
Utilizing proprietary information, a commissioned survey of over 1,000 Singapore travellers, and business insights, the 2026 Journey Traits report identifies the highest 10 trending and best-value locations for the yr forward and descriptions rising journey behaviours.
In 2025, travellers looked for shared tales and collective experiences. In 2026, journey will grow to be more and more private, centred on human connection and relationships. Singapore travellers are making connections past their very own circles, with 65% having travelled or thought of travelling abroad to satisfy new individuals. Amongst youthful travellers, 66% of Gen Z and 70% of millennials have finished so or are contemplating it, in contrast with 36% of boomers.
Intergenerational journey can also be turning into extra outstanding, with virtually 4 in 10 Singapore travellers planning a household journey for his or her subsequent vacation. Multiple in 4 Gen Z travellers have already travelled with each mother and father and grandparents. 43% mentioned travelling collectively is without doubt one of the few occasions they’ll absolutely join with family members, whereas one other 43% mentioned it’s a solution to present appreciation to their elders.
Personalised journey can also be mirrored in new developments.
Ebook-bound journey sees 71% of Gen Z and millennials reserving or contemplating a visit impressed by books or literary content material. Glowmads plan holidays round magnificence experiences, with 49% shopping for native magnificence merchandise unavailable at residence and 39% visiting specialist magnificence shops comparable to French pharmacies or Korean outlets.
Altitude Shift factors to a rising curiosity in mountain locations all year long, with 81% planning or contemplating a summer time or autumn journey to the mountains. Vacation spot Test-In displays travellers’ choice for distinctive lodging that outline their journey, with 60% selecting locations based mostly on the property itself.
Shelf Discovery highlights how 60% of travellers see native supermarkets as a solution to perceive native tradition, with many looking for out snacks and limited-edition merchandise as souvenirs.
Singapore travellers intend to journey extra within the yr forward, with worth remaining a key precedence. 85% plan to spend the identical or extra on flights, 80% on lodging, and 47% on automobile rent in contrast with 2025. Worth stays decisive, with 71% saying flight prices decide their vacation spot selection.
Travellers are additionally turning to digital instruments to make more cost effective selections, comparable to flight trackers that spotlight current value drops, search options that rank locations by price, and planners that determine probably the most reasonably priced journey intervals. Reserving early will increase the probability of securing most popular locations, whereas versatile cancellation choices present added peace of thoughts.
Skyscanner journey developments and vacation spot skilled, Cyndi Hui, shared: “Marked by a shift towards deeper connections and hyper-personalised moments, in the present day’s travellers are curating journeys that really feel unmistakably their very own. The way forward for journey might be curated, thought of and cleverer than earlier than. Expertise will play a pivotal position within the shift from collective to personalised journey in 2026. Travellers have gotten more and more savvy, embracing digital instruments from inspiration to reserving.”
View the total report here.
