From 30 September to 2 October 2025, the Oman Chamber of Commerce and Business (OCCI), in partnership with the Federation of Saudi Chambers, is staging the Omani–Saudi Franchise Exhibition on the Oman Conference and Exhibition Centre in Muscat. Greater than 100 logos from Oman, Saudi Arabia and worldwide companies will showcase franchise alternatives throughout meals safety, retail, business, finance, authorized and intellectual-property providers, half business market, half funding roadshow.
Franchise diplomacy: Why Oman is utilizing franchising to drive jobs and regional commerce
Oman’s push to host a bilateral franchise truthful indicators a deliberate technique: use franchising as a low-risk strategy to scale home manufacturers, entice Saudi capital, and knit deeper business hyperlinks throughout the Gulf. The OCCI’s broader franchising program which has already taken Omani manufacturers to exhibits in India and Iraq and goals to internationalize dozens of homegrown logos frames this exhibition as a sensible step towards Imaginative and prescient 2040 objectives of diversification and job creation. The occasion is subsequently as a lot about coverage and pipelines as it’s about storefronts.
Occasion particulars: dates, venue, exhibitors and what sectors are on present
The three-day exhibition runs each day within the afternoon and night (organizer hours record 13:00–21:00 Muscat time) and can host exhibitors from each international locations plus worldwide delegates. Organizers say greater than 100 logos will likely be current, representing sectors similar to meals and retail, industrial providers, monetary and authorized consulting, mental property and wider service classes. The present expects hundreds of tourists together with traders, franchisors, franchisees and commerce delegations, an viewers that organisers hope will convert curiosity into growth agreements throughout the GCC.
Investor outlook
What issues for traders and types isn’t the variety of cubicles however the pipeline that follows. Search for three speedy outcomes: memoranda of understanding and company offers that permit Oman and Saudi manufacturers to open regional shops; concrete franchise-development providers (coaching, IP assist and standardisation) from OCCI and companions; and follow-on financing or master-franchise agreements that flip exhibitor curiosity into on-the-ground shops. Oman has precedent: OCCI’s latest worldwide engagements have already produced agreements to increase Omani meals manufacturers overseas, exhibiting how an exhibition can rapidly translate into department openings when paired with focused follow-up.
How manufacturers and guests ought to strategy the exhibition
In case you are a franchisor, use the exhibition to current a transparent, investible bundle: audited P&L, commonplace operations guide, coaching modules and IP protections. Saudi traders will likely be scanning for scalable ideas with robust unit economics and native adaptation plans. For franchise seekers and entrepreneurs, the present is an opportunity to fulfill master-franchise holders, find out about territory rights, and evaluate service-provider provides (authorized, IP and monetary consulting) multi function place. Organizer pages record on-site registration and stand-booking choices; count on the standard trade-show rhythm pitches, B2B conferences, and sector panels and plan follow-ups instantly after the truthful. Seen from one angle this can be a enterprise expo; from one other, it’s franchise diplomacy, a curated market the place Oman seeks funding, capability and regional linkages with out ready years for greenfield tasks. If efficient, the exhibition will speed up model exports, create franchise jobs, and deepen Omani-Saudi business ties throughout a number of high-growth sectors. Look ahead to post-event MoUs and growth bulletins because the true measure of success.
