The Tonight Present star is entering into the fact competitors enterprise, with this Apprentice-meets-Undertaking Runway hybrid. The gimmick: Fallon’s based the On Model advertising and marketing company and invited aspiring Mad Males (and Ladies) to compete to develop advert campaigns for corporations together with Dunkin’, Pillsbury and Southwest Airways (good luck with that one!).
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They’ll be mentored by Bozoma Saint John, the previous chief advertising and marketing officer of Amazon — and present Actual Housewives of Beverly Hills star — with the winner taking residence $100,000. Fallon’s relentless good nature will make this a advertising and marketing win. (Streams on Peacock.)
On Model With Jimmy Fallon | Premieres Tuesday, September 30, at 10 ET, on NBC
