Key stat: The worldwide common session period for apps within the Leisure class was 7.3 minutes between April 2022 and June 2025, greater than twice the time spent per session on the next-highest class, in response to a June 2025 report from Airship.
Past the chart:
- US customers spent 2.39 billion hours with genAI apps in H1 2025, a pointy enhance over the 1.61 billion hours spent in H2 2024, in response to a July 2025 report from Sensor Tower.
- US kids spent a mean of an hour and 9 minutes (1:09) with cellular media in 2024, per a February 2025 report from Frequent Sense.
Use this chart: Common session period is a key metric for person engagement and gauging a strong expertise for cellular apps. However this benchmark varies relying on the app class. For instance, well being and health app customers would possibly test in earlier than getting again to hitting the weights or pedaling the bike path. Have these benchmarks in thoughts earlier than chasing out-of-reach metrics.
Associated EMARKETER experiences:
Methodology: Information is from Airship benchmarks between April 2022 and June 2025. Apps with greater than 100K month-to-month lively customers are included within the total common.
